In a world where the dog-eared, finger-printed, crumpled pages of favorite novels suffer in silence awaiting a hero from within the darkness, bookmarks stand as the lone bastion of light. The Twilight saga. The Harry Potter series. The Lord of the Rings trilogy. Imagine all of these novels, desperately in need of bookmarks to replace the ill attempts of page marking. You can be the hero. Make bookmarks quick and easy with the help of Print Runner. Choose from various coatings and print on 14pt. cardstock. Plus, we have bookmark templates available in Adobe and Quark Xpress to help you through the design process for your unique bookmarks. Furthermore, we provide next business day or three business day printing services and turnarounds on bookmarks.
Bookmarks are only beneficial if you have the right marketing strategy. First, identify your target market. If you are a librarian who is targeting schoolchildren to get them to participate in a book-a-thon, you should make sure you create a playful and fun bookmark with a simplistic but creative feel. You should also make sure that you do not spend a great deal of money on expensive paper, because while children love to read, they often do not keep track of paper products. Paper bookmarks are perfect for children as well because they can be purchased in bulk and can be passed out easily at the book check out station of the library. Second, keep it simple. Do not bog down your bookmarks with additional information that is not necessary. Putting company information, phone number and website is helpful, but make sure it is small and concise. Be sure to include important information that is relevant to your target market such as the dates of upcoming games for sports students, helpful tips for designers, and annual days off for company employees. Bookmarks can be extremely beneficial if the right marketing strategy is implemented.
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