Build Your Bookstore Brand with Bookmarks

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Company stationary, such as letterhead and flyers, work well to develop your business’s brand but owning a bookstore means that you have a unique opportunity to market your business with bookmarks.  With every purchase at your store, you can provide your customers with a bookmark that advertises your business and serves a useful purpose throughout the reading experience.  Not every business has this opportunity so it is in your best interest to capitalize on this unique marketing tool.  There are several different design paths that you can explore with your bookmarks to make the most of this under utilized stationary product.

Bookmark Business Cards

As a bookstore, you can provide free bookmarks to your customers that double as business cards.  You can include your store name, address and contact information as part of the design.  An added benefit of the bookmark design is that it provides additional surface space where you can include other helpful information for your customers, such as store hours.  The bookmark business card will prove to be useful to its recipients for more reasons than one.  They can reference it whenever they need to get in touch with you or when they want to refer your bookstore to a friend.

Quirky Bookmarks

If you want to showcase your creativity, your bookmarks provide fertile ground for quirky touches.  From pictures to quotes to die cut designs, your bookmarks can be more than just a page marker.  They can become a favorite keepsake for your customers with innovative designs.  You can create a series of bookmarks with quotes about the joys of reading from well known authors.  You can have pictures of literary characters that help capture imagination.  Die cut bookmarks let you have fun by creating different shaped bookmarks.  The shapes can correspond to the material on the bookmark, such as a boat-shaped bookmark for a Moby Dick quote.  The sky is the limit when it comes to quirky bookmark design and your customers will surely appreciate your creative efforts.  It is important to remember, however, to include your basic information such as store name and contact number in order to maintain the marketing process.

Basic Bookmarks

It can be equally viable to keep basic, generic bookmarks with your store name on them that can be handed out at anytime.  While bookmark business cards will serve a great purpose when handed out with purchase and quirky bookmarks will be effective for specialized campaigns, a basic bookmark can be placed on your counter or at supportive businesses.  The simple nature of the design will help to further ingrain your bookstore’s name within in the community.  This is a vital part of the branding process.  You want to be able to create a presence that draws people to your store.  Your basic bookmarks can serve as a reminder to your current customers and as a catalyst to those who haven’t visited your business yet to come in and check out what is new on the shelves.