Car Door Magnets and their Marketing Potential
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More and more companies are realizing
how effective car door magnets can be in the marketing plan for their
business. Car door magnets provide a mobile, versatile and affordable
way to keep a company's name,
logo and contact information in the minds of all who see the magnets
throughout the day. Having card door magnets made for you and your
employees is a way to provide visibility in your community. Car door
magnets go even
further in their effectiveness as they also are a way to mark yourself
as a representative for your business when you are away from the
office. This allows potential customers to open up the lines of
communication with you
about your company when they may have otherwise been unaware about your
affiliation. With all of the marketing potential car door magnets
provide, you want to be sure to design the most effective magnet in
order to capitalize
on this marketing opportunity. Color, size and layout
are three of the most important factors to consider in the design of
your magnet.
Color
Since car door magnets are often on
the move, you want to be sure that the colors you use in your design
illicit a second look as the magnet is driven by. Bright colors are
sure to garner attention however
you do not want your magnet's appearance to be overwhelming. There
needs to be a careful balance in the colors that you use so that the
design does not end up looking “busy.” While colors
are usually what make a person
look at a magnet, too many colors will often mean that the person will
look past it. Working closely with your printing company to develop the
right color combination will help you create the most effective magnet
for your
car. Your printing company will have examples of magnets they have
made, as well as templates to work with that can bring you the
inspiration. If you need further help, you can employ the services of
the in-house graphic
designer. Working with a designer can bring you unique and satisfying
results.
Size
The size of your car door magnet is
going to play a major role in how well the magnet is noticed. For
maximum impact you do not necessarily need to get the largest sized
magnet available. Discuss with your
printing company the size of your vehicle and how often you expect to
be driving versus being parked. This can make a difference in the size
you need. Once you figure out these details, you will have a better
idea of the
size magnet to order.
Layout
The layout of your magnet has to be
informative yet efficient. When your car is on the move, there is not
much time for a passerby to read all of the information that is listed
on the magnet. Therefore,
you need to decide what the key points are that you want to make with
your magnet. Company name and logo are important to include so that you
can use your magnets as a branding tool. If you have a memorable
website, that
can also be listed. Sometimes if you have a catchy slogan that is
associated with other forms of advertisement that you do, that is also
advisable to list. Again, your printing company can be instrumental in
helping you
to decide the best layout for your car door magnet. Having your
printing company as a design resource is a valuable relationship.
