Hang Tags Increase Brand Awareness

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If you have a retail business then you know how important your hang tags are to the success of your company.  Not only do they provide pertinent information about the product they are attached to but they also serve as a way to further brand your company.  Having a professional, quality hang tag attached to your products signals to your customers that you are a company that is to be taken seriously.  Do not miss an opportunity to further your company's name and image with product hang tags.  There are key factors that should be considered when designing your hang tag, including design, color and layout.

Design

Chances are that you have a variety of products to attach your hang tags to.  Since this is often the case, you will want to create a universal hang tag that can be used on all of your products.  This will allow you to print your hang tags in bulk, which will save you money.  As you approach the design process, consider other hang tags that have captured your attention and then consider why.  Was it the color scheme? The shape of the hang tag?  The embossing of certain text?  Your printing company should have a graphic designer on staff that can help you bring together the elements that you feel will be the most memorable on your hang tag.  Looking at and even using the hang tag templates that your printing company has available can help you with the design process as well.  Just remember that you will want to include  your company name and logo in order to use your hang tags as a branding tool.

Color

Choosing to use full color printing on your hang tag is advisable when you are looking to create a memorable hang tag.  Color printing that is protected by UV coating will look polished and professional.  While using black and white printing is certainly an option, it is best reserved for companies that have a black and white color scheme for their logo.  Otherwise, it looks like you cut corners in the designing of your hang tag, which could be a direct reflection on your product.  It is proven that people are more responsive to printed items that are in color and since the goal is to create an image with your hang tags, make sure that your image gets noticed.

Layout

The layout of your design and color combinations is determined by the shape and the size of your hang tag.  You can choose to have your hang tags be a representation of your company name.  For example, if your company is called “Big Apple Fashions” you can have your hang tags be in the shape of a red apple, with the company name in the middle of the apple design.  Again, this is where a designer can help you to make the most aesthetically pleasing and effective choices.  It is important to make the most impact in a minimal space so it is often true that your company name, and perhaps website, are the only pieces of information on your hang tag.  If you utilize color and design, often this will be the only information needed.  Since your hang tags are generic and can be put on all of your products, the mere repetition can prove to be effective at increasing brand awareness.