Letterhead Design Should Reflect Your Business Well

Just about every business today has a specific letterhead design.  While you have probably seen several you like, you will also have seen many that you do not.  It seems that many companies often overlook this important aspect of advertising.  That’s right.  Your business letterhead is a form of advertising and it should correctly reflect your company, its services, and its products.

Letterhead Templates or Custom Design

PrintRunner.com will let you decide--either have one of their professional designers design your letterhead, or you can have your own designer design one for you.  You could even use a letterhead template and upload the design when you are done.  Some things to keep in mind about letterhead:   In most cases, you will want to have your logo, phone number, and address displayed either at the top or bottom.  Also, if you have a particular slogan that your customers are familiar with, it’s best to stay with what works.  

First Impressions Speak Volumes

If you are a new business, you will need to spend some time thinking about which design will best represent your company to the masses.  It’s important to remember that first impressions are important, but never more so than with a business.  Most consumers will judge a company within the first few seconds of opening a letter as to whether they are reputable and trustworthy, or nothing more than a scam in the making.  So choose your letterhead design wisely.

Choose Your Paper Wisely

Next you will need to choose the paper you will print the letterhead on.  While not every letter requires you to use the most expensive paper available, you may want to order two different types of letterhead made from different paper stock.  This way, you can choose which paper is best for the task at hand.  In other words, if you are communicating with a company you are very familiar with, you may want to use a lighter weight of paper stock.  However, if you are introducing your business, it’s best to go with paper stock that is a little heavier to create that appearance of professionalism.

There are also many textures you can choose from.  Some are smooth and others feel like linen.  Depending on your preference and your budget, you may wish to order this type of letterhead as well.  These can be used for extra special clients and important customers.  Most will appreciate this high quality paper.

Determining How Much Letterhead to Order

Finally, decide how many sheets of letterhead you will need.  It’s always best to buy in bulk, as it greatly reduces the price for each sheet of paper.  Even if you think you won’t need that much, if you purchase additional amounts, the savings you will see will be worth it in the long run.  Besides, no one ever wants to run out.

Letterhead for your business is one way to advertise your company and will help you portray the professional image you need to succeed.  By using PrintRunner.com, you will save the trips to the print store, be able to see the finished mock up sooner, and decide which quantity is best for you and your business.