Cashing in on Wedding Fever: Marketing for Wedding Professionals

Full Color Brochures Printing at PrintRunner.comIt’s been over 2 weeks since Will and Kate said their “I dos”, yet there’s still abundant chatter about the event on the web and the newsstand, from headlines about Pippa Middleton stealing the wedding day show to a multi-thousand dollar auction bid for Beatrice’s unusual hat. Many were enthralled by the Royal Wedding and clearly continue to share renewed interest in both the Royal Family and weddings in general, which makes perfect sense—wedding season is getting into full swing.

If you’re a wedding professional, you know the value of self promotion, from word-of-mouth marketing and trade shows to direct mail and digital advertising. To give your potential clients the “royal” treatment, you may invest a significant amount of money into marketing. Here are some tips from the print world to ensure you’re making maximum impact.

The power of photography: You don’t have to be a wedding photographer to use photography to your advantage. As a wedding professional, it’s all about showing your clients what you’ve done for other couples. Investing in a full color brochure that elegantly showcases your talents will leave a lasting impression and offer the bride and groom a takeaway worth perusing.

Make it custom: Most couples see their big day as a chance to share and show their special love with the world (or at least a small gathering of their closest family and friends), so showing that you’re open to hearing their ideas and making their day personally meaningful can put you ahead of the pack. Showcase your custom offerings with posters and photo books at your next bridal expo booth.

Show and tell: Custom and coordinated envelopes, stationary, and other marketing materials really show your prospects that you “get” it. After all, weddings can be almost like a branded project where monographs, color schemes and other themes weave a thread through the entire day. When your clients see that you’re able to seamlessly brand your business in a way that resonates with them, they’ll be impressed.

The business card: You probably hand out your card from your place of business, while on jobs, and at trade shows. Don’t forget that your card also likely gets passed around from bride to bride, parent to parent, guest to guest, so wedding season is a good time to consider whether your business cards need an update—if you have a website or social media account, for example, make sure you’ve included the URL (you can even use a QR code on your card if you’re aiming for more tech savvy brides). Make sure to have them printed on durable paper with ink that won’t fade, so they’ll last as they pass from hand to hand!

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PrintRunner
PrintRunner offers online printing service based in Van Nuys, California. They specialize in supplying discerning clients with superior print stickers, business cards, posters, postcards, and other products at affordable rates. Get a FREE copy of their sample kit now and see for yourself.