Marketing Ideas

Whether you’re showing them when you’re pitching the sale, or inserting them when you’re delivering the sale, sales sheets, sometimes called sell sheets, are an essential sales tool. A sell sheet can be used to…

In a tough economy, it’s easy to understand why charities, foundations, schools and community service organizations are finding themselves struggling with their fundraising efforts. But those who are winning the battle know that fundraising flyers…

If you live in a town or community where you believe there’s a lack of communication between the officials who run it and the residents who live in it, it may be time to start…

If you own a restaurant or bar, you can easily increase the size of the average check with just a little suggestive selling. Table tents, also called tent cards, are an easy and effective way…

If you own or manage a health club or fitness center, you know that the battle for members is constant, and it’s on two fronts: convincing people to exercise, and competing with other health clubs….

Annual reports have multiple purposes. They document performance results, so shareholders can see what’s happening with their investments, and they demonstrate compliance with government requirements. Annual reports often used to attract new shareholders, so it…

If you own a beauty salon or spa, your services menu is one of your most valuable marketing tools. Done well, it helps you get more business from existing customers. Done very well, and it…

If you’re a small business owner or entrepreneur, do-it-yourself is a familiar concept. After all, how many times have you said, “It’s just easier/cheaper/faster if I do it myself.”? And now that philosophy also applies…

If you’re a new or used car dealer looking for a way to pull ahead of your competitors, take a fresh look at your local Sunday newspaper. Not at the automobile section – at the…