Choosing a Printing Company that’s Right for You

Bulk printing is a necessary business expense for almost everyone occasionally, and on a regular basis for many. Different businesses have different needs, but items such as product catalogs, sell sheets, event programs, in-store signage, promotional mailers and the like just can’t be handled on that office printer sitting right next to your desk or down the hall.

Where to Start

Whenever you need a printing company, think about whether or not you prefer to do business online or in person. It’s natural to think you might get better customer service with a local printing company, but with local printers, customer service is sometimes one of many responsibilities each employee has to handle. Online printing companies usually have representatives dedicated exclusively to customer service. Tip: If you’re considering an online printing company, ask if their customer service reps are located on the premises or off. On-premise company employees are generally more knowledgeable and a lot more nimble when it comes to problem solving.

Cost Considerations

Online printing companies are usually more cost efficient than local printers because their overhead costs are so much lower. Shipping, of course, can be an additional expense, but an array of shipping options can help you measure the value.

Portfolio of Services

Whenever you’re evaluating an online printing company or a local one, consider the range of services they offer. You’ll save money, time and aggravation by choosing a printer that can handle what you need both now and in the future, especially if you don’t know what your future needs will be. A local printer might be able to handle your business cards and letterhead easily and efficiently, but when you need more sophisticated  or specialized services, you don’t want your creativity to be limited by what your printer can handle, and it’s not worth your time or money to have multiple printers. Most online printing companies can handle anything.

PrintRunner.com is a convenient online printing resource, delivering full-service high-quality printing at affordable prices, and solutions for every printing need. They offer online tools that are simple and user-friendly, as well as easy-to-reach in-house customer service professionals.