How to Do Business With Doggie Day Care Owners
Doggie day care centers are a booming business. People who have to work or be away from home all day often feel guilty about leaving their faithful companion without company or activities for such an extended period of time. Owners also realize that dogs need exercise, and many believe in the benefits of providing their dogs with safe opportunities to socialize with other dogs.
But, because it is a booming business, competition can be fierce and many doggie day care owners are finding they have to be more aggressive about finding new customers as well as keeping their existing ones. Effective marketing is necessary to solve both problems.
What Makes Your Doggie Day Care Different?
People who love dogs treat them like children, and pet owners look for some of the same things in pet care as parents do for children in daycare. For instance, what’s the human-to-pet ratio in your center? More humans mean more attention for the dog – a big benefit. Do you stock special, healthy treats? Do you have special beds for naptime? Anything you offer that differentiates you from your competition is a solid foundation for competitive marketing messages and materials.
Get the Word Out
Once you’ve established what makes your facility different and better, it’s time to get the word out. Flyers and brochures are easy to produce and distribute. Make sure you incorporate pictures of your facility and happy dogs at play! Online printing companies offer easy-to-use templates to help you create professional-looking marketing materials on quality paper at affordable prices. Distribution can be as simple as handing them out at dog parks and other recreational areas where people and their pets tend to congregate. You can also offer to partner with a veterinarian for cross-referral opportunities.
Producing marketing materials for your doggie day care isn’t hard and doesn’t have to take a lot of your time. PrintRunner.com is an online printing company and a great website for getting ideas and getting started.
