How to Drink In New Profits With Club Cards

If you own or run a restaurant or bar, you may have hear the term “guerilla marketing” from time to time. This is a reference to unusual, low-cost marketing techniques that can potentially deliver big results. The phrase comes from the title of a book on that exact subject. The basic idea is to attract new customers and repeat business by employing simple but unusual marketing strategies.

Club cards are a simple and affordable guerilla marketing tactic. A club card lets people know where your business is and the best ones give a compelling reason to try it, such as promoting a special event or a special discount. You can put stacks of club cards in hotels and tourist attractions, hand them out on busy streets, insert them in direct mail coupon packs, and even tuck them on windshields in mall parking lots.

Best Practices for Club Cards

Keep the copy short and simple. You only have a few seconds to get – and keep – the attention of someone who’s looking at your club card. A catchy, provocative headline and sharp, clean graphics work best. If you’re promoting a special event, you’ll want to start distributing your club cards about 4 weeks before, and keep going right up until the event date (or until you sell out!). If you’re offering a discount, consider making it a timeless offer. No expiration date means you can print a larger quantity at one time, saving time and money.

Quality Counts

Online printing companies are great resources for producing high-quality club cards. PrintRunner.com is an online printing company that can help you with both design and printing, and lets you choose any combination of width and height for a truly customized effect. PrintRunner.com uses heavy paper stock and offers coating options that will make your club cards sturdy. Their online tools are simple to use, or you can easily contact their in-house consultants for personal service.

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PrintRunner
PrintRunner offers online printing service based in Van Nuys, California. They specialize in supplying discerning clients with superior print stickers, business cards, posters, postcards, and other products at affordable rates. Get a FREE copy of their sample kit now and see for yourself.