The holidays are not just an occasion for brands and businesses to rack up those year-end sales. It’s also a golden opportunity to make meaningful connections with customers.
Studies have shown that more consumers are trying new brands during the holiday shopping period, increasing your chance of standing out and making an impression that lasts the whole year.
This season, go the extra mile with holiday printing. The goal is to deliver a gift-worthy experience that evokes the spirit of the season, whether it’s through a new product packaging box or a personalized message on a postcard.
The best part is that you can choose what print products work best for your business goals. Take a look at how our friends in the PrintRunner community are boosting their holiday marketing efforts with printed packaging and promotions. Find some inspiration for your own holiday prints and, who knows, discover the perfect gifts for your loved ones along the way.
Sunday Mornings Shop
Landscape designer by day, embroidery artist turned business owner by night. Sunday Mornings co-founder Crystal Peralta-Martinez is no stranger to multitasking. Together with her husband Eric, they operate their online shop while simultaneously balancing full-time careers.
📷 Instagram: @sundaymorningsbloggers
Managing stress is all part of the job, and when life gets a little hectic, Crystal turns to embroidery to relax her mind. She hopes that her customers, too, find solace in stitching through their hand embroidery kits and pass on the skill for generations to come.
As part of Sunday Mornings’ holiday initiatives, Crystal packages their customer purchases with a free custom postcard for her thank-you notes.
“These postcards are packaging essentials because we want to include freebies in every order. We hope our customers enjoy expanding their postcard collection.”
To add a personal touch to every purchase, start with custom postcard printing.
Working in healthcare can be emotionally taxing, especially in the new normal. But Lavender Caps founder Lisa Feddor aims to add a dash of fun and whimsy to their industry. As a registered dental hygienist, she started crafting scrub caps when new PPE recommendations were established.
📷 Instagram: @lavendercaps
Whether these caps will be worn by healthcare workers or as a head covering for a patient going through chemotherapy, she hopes the fun fabrics on Lavender Caps will bring a smile to others.
With the help of PrintRunner, Lisa printed logo stickers to update her holiday packaging.
“Having a large supply of my Lavender Caps logo stickers from PrintRunner on hand helps to customize my packaging and make it look professional.”
View this post on Instagram
Lavender Caps add a pop of color to your healthcare uniform, show individuality, and make a thoughtful gift for the frontliners in your life.
Whether your goal is to boost brand recognition or spread holiday cheer, you’ll make memorable impressions with sticker printing.
Gilded Willow Collective
For the holidays, founder Britanny Holland’s goal is to provide items that enrich people’s lives and help them achieve their perspective of what makes this season truly memorable.
📷 Instagram: @gilded.willow
Gilded Willow Collective is a treasure trove of unique and decorative pieces crafted by artisans with sustainable methods and minimal waste in mind. As a way of giving back, a portion of the proceeds from each item sold is donated to a nonprofit helping children in poverty and who need emotional support.
Running this kind of business needs audience awareness, so Britanny turned to PrintRunner for essential print products. In the beginning stages of her company, she used classic business cards and flyers to talk to people and leave in coffee shops. For holiday promotions, custom stickers are the go-to promotional tool.
“Stickers are just so versatile! They can make a great final touch on our packaging, an accessory on a water bottle and car, or as a little sentimental piece.”
As Christmas markets are becoming more popular, she also recommends tabletop banners as an effective way to display seasonal products.
How has PrintRunner helped grow your business? Tell us your story at email@example.com.