Mom’s The Word! How to Create An Effective Mothers’ Day Promotion

Mothers’ Day is just around the corner.  Since moms often control the purchase power in their households, it’s a great time for your company to let these women know how much you value their business.  And procrastinators (husbands and kids alike!) can use a friendly reminder to do something special for the exceptional moms in their life.

Mothers’ Day Promotion Tips

Send a custom greeting card to all the women on your customer list. In honor of Mothers’ Day, offer a discount for a limited time, or a free product or service when the card is presented at your location. It’s not difficult to convince a hard-working mom that she deserves to treat herself to something special. Custom greeting cards are easy to create even if you’re not a graphic designer. Printrunner.com. has an online interactive design tool that features hundreds of themes and greeting card templates to choose from, making it easy to send the perfect personalized message.

For the men on your mailing list, send them postcard or flyer to remind them that Mothers’ Day is fast approaching, and that you can help them select the perfect gift. Gift shops and retail stores can host a special shopping event featuring a generous discount, food or refreshments and free gift-wrapping for Mothers’ Day purchases. Spas and salons can also use this approach, reminding husbands to “Pamper Mom on Her Special Day.” Offer self-indulgent luxury spa packages or specially priced salon services that moms can enjoy. Jewelry stores can offer a free gift with purchase, maybe boxed chocolates or a wrapped rose. Consider this easy and affordable marketing idea—Dads and kids will appreciate the reminder AND the convenience of a one-stop-shop for Mothers’ Day gifts.

And, just in time for your Mothers’ Day promotion, Printrunner.com is offering free shipping on any order placed before April 30.