Event marketing begins with answering the basic five questions any attendee will have: who, what, where, when, and why? A well-designed flyer can offer all of this information (and more) in a concise and easy-to-understand…
Many businesses make the mistake of simply placing a logo at the top of a blank sheet of white paper, and this is why so many letterheads fail to make an impact. Like most other expenses,…
In just a few weeks, summer will officially arrive. As the mercury climbs, is your revenue doing the same? Even though the warmest months are common for travel and time off, some businesses can generate…
Catalog marketing is the sales-generating lifeblood of many businesses. If you haven’t taken a good look at yours recently, now may be a good time to look it over with a critical eye to be…
If you have noticed more shiny supermarket circulars and direct mail postcards in your mailbox recently, you are not alone. According to New-York-based marketing consulting firm Winterberry Group LLC, Direct mail advertising sales rose 3.1…
Having the skills, dedication, enthusiasm and intelligence to run a small business is a tribute to your entrepreneurial spirit. Unfortunately, sometimes even the most talented people who start a business do not succeed, while many…
While interactive marketing is the big buzzword of our advertising age, you simply can’t ignore the statistics: 79% of professionals recently surveyed by Marketing Sherpa said direct mail was effective. Some marketers make the mistake…
With the large variety of products and services available in today’s marketplace, consumers can often feel overwhelmed. As the economy still struggles to recover, they are investing more and more time in product research before…
It’s time for outdoor dining, vacation meals, and family nights out. Aside from your restaurant’s placemats, what’s the one piece at least one person at the table always reads? The table tents, of course. If…
