Mothers’ Day is just around the corner. Since moms often control the purchase power in their households, it’s a great time for your company to let these women know how much you value their business. …
Consumers are tentative to spend their disposable income on entertainment. Instead of expensive nights out in the big city, people are now seeking out local venues or events that tend to be easier on the…
You’re having a big sale. You are under new management. A new and exciting product line has arrived. Now, how does your business stimulate interest and generate traffic? Current customers who frequent your establishment may…
If you are like most small business owners, the effectiveness of your marketing programs is one of your biggest concerns. You already know that print campaigns, cable TV spots, radio ads, or billboards are often…
As the icy veil of winter has finally been lifted, so soon will be the covers on swimming pools everywhere. People with backyard pools can’t wait for that first cannonball to send a plume of…
Everyone likes to be remembered on his or her birthday. Getting a card for your birthday is nice. Getting a gift is even better! Your customers feel the same way. Sending your customers an offer—one…
A newsletter is quite simply a letter about news. It is usually sent directly to a select list of clients that have requested it. The secret to success with a newsletter is that it must…
One of the key components of any print material will be your decision on colors. It is in your best interest to learn some color basics to help ensure your printed piece looks professional and…
Record keeping and account maintenance are neither the exciting or glamorous side of your business. But next to satisfying your customers, they may be the most important part. The labor of your efforts won’t mean…
