There is a lot talk about the importance of strong design and inventive distribution when it comes to the effectiveness of printed materials, but one of the most essential yet underrated factors in the success…
You need business cards – period. Whatever industry or profession you’re in, you’re going to need a card to serve as a networking and promotional tool. You can hand them out to people you meet…
8/21/2009 – Source: Los Angeles Daily News It all started a decade ago at Cal State Northridge with a marketing-class project for which student Mike Zaya got an A-minus. Not an A. An A-minus. The…
Everyone knows that the holiday season can be a tremendous moneymaker for retail businesses in a variety of different niches. But did you know that Halloween can be nearly as profitable as Christmas? This oft-overlooked…
To the uninitiated, printing may seem like a fairly straightforward process: You design something, you send it off to your printing company (or print it yourself at home), and voila! Words and images appear on…
In these tough economic times, the name of the game is cutting costs – and you could be looking to save money in every way possible, simply to keep your business afloat. Yet there is…
With the holiday season just around the corner, most businesses are wasting no time in capitalizing on the specials that they can offer in conjunction with this time of year. Starting with Halloween and going…
8/15/2009 – Chatsworth, California | Source: Graphic Arts Online Amid a struggling economy that seems agonizingly slow to recover from a brutal recession, most businesses remain eager to trim costs without sacrificing mission-critical operations. Typically,…
Christmas may get most of the glory, but when it comes to holidays, it’s hardly the only game in town. Halloween – in many ways the polar opposite of Christmas – is catching on in…
