If you own a restaurant or bar, you can easily increase the size of the average check with just a little suggestive selling. Table tents, also called tent cards, are an easy and effective way…

If you own or manage a health club or fitness center, you know that the battle for members is constant, and it’s on two fronts: convincing people to exercise, and competing with other health clubs….

Annual reports have multiple purposes. They document performance results, so shareholders can see what’s happening with their investments, and they demonstrate compliance with government requirements. Annual reports often used to attract new shareholders, so it…

If you own a beauty salon or spa, your services menu is one of your most valuable marketing tools. Done well, it helps you get more business from existing customers. Done very well, and it…

If you’re a small business owner or entrepreneur, do-it-yourself is a familiar concept. After all, how many times have you said, “It’s just easier/cheaper/faster if I do it myself.”? And now that philosophy also applies…

If you’re a new or used car dealer looking for a way to pull ahead of your competitors, take a fresh look at your local Sunday newspaper. Not at the automobile section – at the…

If you’re a religious leader or a person responsible for raising money in a non-profit environment, a little thing like a bookmark can be an incredibly powerful marketing tool. The very nature of its purpose…

If you want to get – and keep – a customer’s attention, sticker marketing is a very effective yet inexpensive way to do it. Stickers can be printed in many different sizes and colors, and…

Thanks to the images portrayed on TV and in the movies, it’s easy to understand why the public might think lawyers always have more business than they can handle, and never have to worry about…