How Theater Businesses Can Leverage Poster Marketing
Poster marketing is one of the most effective ways to gain the attention of ticket-buyers interested in the arts. Here are some tips to ensure your poster design is eye-catching and informative. Some may be basic, but it never hurts to revisit these elements to be sure they’re still on target for the show or project you’re promoting.
Location, location, location
Your posters should be displayed in appropriate locations for your audience demographic. While you could canvass the city, it’s more economical and effective to focus your energies on public spaces (like train and bus stations) and areas where your ticket-buyers are likely to flock.
Catch them with a headline
There’s a lot out there to distract your potential patrons, especially in public spaces in busy cities or travel hubs. Your headline should be bold and large enough to read from a distance. The copy needs to express the most important thing you want them to know – and it needs to tell them why they should be interested in your show.
Remember the details
It sounds elementary, but you’d be surprised how often posters can go to print missing pertinent details like time, location, date, or box office information. Overlooking these simple info bites can make your entire poster campaign perform poorly.
PrintRunner offers a complimentary file check service with your order to help you avoid errors that can damage the ROI of your poster marketing campaign. While we can’t review for content (like event details), we can give you peace of mind by reviewing:
- Accurate Bleed, Safety and Trim Areas
- Correct Print Quality (Print Resolution)
- Acceptable File Format
- Suitable Color Mode (CMYK over RGB)
- Correct Panel Alignment (for jobs requiring folding)
