Pump Up Your Membership with Postcard Marketing
If you own or manage a health club or fitness center, you know that the battle for members is constant, and it’s on two fronts: convincing people to exercise, and competing with other health clubs. One of the most effective ways to address both issues is through postcard marketing.
Make Them an Offer They Can’t Refuse
Postcard mailings are an easy way to tell people about your facility and give them reasons to try it. You can offer a free one-month membership, a complimentary session with a trainer, even something as simple as a free t-shirt can be a draw. And don’t ignore your existing members. Use postcards to throw them a perk or two over the course of a year. Consider rewarding them for referrals. Bottom line, make the message on your postcard as compelling as possible based on your resources and ability to deliver.
Color also helps your postcard stand out, as does its size. You’ll grab more attention with four color photography of your facility and a postcard of unusual size. Online printing companies make it possible to print color postcards in many different sizes for very reasonable prices.
Set a Schedule
Postcards are also more effective when you send them on a regular basis. Create a monthly or quarterly schedule and stick to it. PrintRunner.com is a unique postcard printing company that can help you with design as well as printing, and delivers high quality at low prices. They can also help you set up and maintain a regular mailing schedule. PrintRunner.com is running a 15% off special through the end of March; check their home page for the coupon code and details.
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