When it comes to holidays, some – like Christmas or Valentine’s Day – are marked by sending out greeting cards to friends and loved ones, while others are observed in less tangible ways. In fact, one of the most significant holidays of the entire year is rarely celebrated with greeting cards, despite the fact that it is an important time to strengthen ties with friends, relatives and business contacts: New Year’s Day. People usually approach the New Year holiday as a time for rejuvenation and reinvention, and as an excuse to reconnect with those who have helped them feel blessed throughout the year. Rather than simply wishing everyone a “Happy New Year!” in person or on the phone this year, why not ring in the new year with celebratory postcards?
Postcards may sound like an unusual substitute for greeting cards, but in reality they’re affordable, easy to design, and will save you the hassle of stuffing envelopes. Your recipients will be delighted by the unusual thrill of finding a personalized custom postcard in their mailbox, and if you’re launching a mass mailing campaign, postcards are far more likely to be read than other kinds of print marketing materials which can be thrown away before the envelope has even been opened.
Sending Celebratory Postcards
Here are the three groups for whom celebratory New Year’s postcards are an ideal holiday greeting:
- Friends and family members. Take a moment to show them how much you care by dropping a quick line with a custom holiday postcard!
- Children’s classmates. If you don’t want to leave anyone out but you’d rather not spend a fortune on postage and hours licking envelopes, custom postcards are the perfect compromise.
- Customers, clients and coworkers. Casually further your professional reputation by sending out New Year’s postcards to everyone you worked with, from coworkers to clients, in the year past, and express how much you look forward to working with them again in the future.
Of course, there are myriad uses for custom New Year’s postcards – you’re limited only by your imagination! In terms of design, your printing company should be able to provide you with easy-to-use templates, as well as additional design assistance if you need help along the way. Always choose a glossy finish over matte for a more professional, durable look, and spring for full color printing in order to maximize visual impact. Now you’re ready to start the new year with a bang!