3 Small Ideas With a Big Impact on Your Marketing Response
In business— especially in marketing—we often get so focused on the big picture, that we lose sight of the obvious things we should be doing to effectively educate and capture our audience. Here are some quick and easy tips for maximizing your marketing response:
The Flip Side
The reverse side of most business cards is blank. For only pennies more, you can utilize this space to tell a bigger story. Include a list of products and services you offer, customer testimonials, hours of operation or use this valuable space to include a coupon.
Coordinate
Your business cards, brochures, flyers, banners, letterhead, website—ALL of your marketing tools— should present the same look and image. You are building your brand image with every customer interaction. To deliver effective brand recognition, your basic message, in addition to logos, colors, and typefaces need to be consistent from first glance. If you’re using plain white envelopes for your business correspondence, it’s probably worth the extra investment to feature your logo to match your stationery.
It’s Not About You
Nothing is more boring than listening to someone constantly drone on about themselves. Your marketing materials MUST address your customers’ needs and desires. Don’t just write about your product or service. Instead, identify with your customer, presenting your business as the best solution to their problems.
Be Social
Have a Facebook page or a Twitter feed? Make sure your customers know about them. Promoting social media in your offline marketing helps customers stay connected and informed.
Printrunner.com has comprehensive tools to help you effortlessly build your brand. Whether you use their free interactive design service, or let their expert designers do the work for you, Printrunner.com offers affordable ways to refresh your brand identity and make a bigger impact.
