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Slice Up the Competition

The struggle to win consumers’ casual dining dollars is an ongoing effort for locally owned restaurants.  While it can be discouraging for pizzerias to compete against large franchises with multi-million dollar ad campaigns, consider the…

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The Right Type

We live in a world that is overflowing with billboard slogans, commercial jingles, internet pop-up ads, and even advertising communications that hunt us down via text message on a mobile device. According to Consumer Reports,…

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Mom’s the Word

Mothers’ Day is just around the corner.  Since moms often control the purchase power in their households, it’s a great time for your company to let these women know how much you value their business. …

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Turn Slow Nights into GO nights!

With a recession still looming, consumers are tentative to spend their disposable income on entertainment.  Instead of expensive nights out in the big city, people are now seeking out local venues or events that tend…

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Spring Marketing a Snap for Photographers

If you’re a professional photographer, spring has to be your favorite time of year. Engagements, weddings, graduations, Mother’s Day, Father’s Day – all of these traditional rites of spring are typical motivators for getting new…

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Make a Splash

As the icy veil of winter has finally been lifted, so soon will be the covers on swimming pools everywhere. People with backyard pools can’t wait for that first cannonball to send a plume of…