Top Five Things to Include in Your Business Holiday Cards

As we enter into the last quarter of the year, it is time to start thinking about the holidays. This year, when your company sends out business holiday cards, try something a little different. Instead of generically passing on holiday cheer, include these five elements in order to get more out your holiday mailing.

  1. Gratitude

    One of the great things about the holidays is that they give you the opportunity to let your customers know how much you appreciate their business throughout the year. Expressing this gratitude will mean a lot to your customers. Building relationships is all part of the process of developing your business, and this is the best time to really show your clientele how much you care.

  2. A Special Deal

    Including a special deal to express your gratitude is a great way to give back to your customers. They have brought you business throughout the year so they should know how much you appreciate it. Not only will your relationships continue to grow, but you also encourage repeat business by giving them specials and deals through the holiday season.

  3. Well Wishes

    Expressing well wishes for the holidays and for the upcoming year is standard practice in holiday cards, and should be included even in business relations.

  4. Personal Touch

    Adding a personal touch to your well wishes can make your business holiday card stand out from others received during this time of the year. If you have the kind of relationship with your customers where you can hand write their name or insert some sort of comment that is significant to your business relationship, taking the extra time to do so is always beneficial.

  5. Company Contact Information

    You don’t want your business holiday cards to seem like another marketing ploy, but the reality is that sending out a holiday card is an effective way to maintain connections and keep your company name in the forefront of your customers’ minds. This is why you need to subtly include your company contact information on the back of your card. Whether it is just a website address or your full contact info, including phone numbers, email addresses and more, having accessible ways to get in touch is imperative on a holiday card.

Spreading cheer and promoting your brand can be an all-inclusive deal during the holiday season. Sending out business holiday cards increases your visibility in the community and allows you to maintain relationships that you’ve built throughout the year. Including the above five details in your holiday mailing allows your company to capitalize on this annual opportunity.

About the Author

PrintRunner
PrintRunner offers online printing service based in Van Nuys, California. They specialize in supplying discerning clients with superior print stickers, business cards, posters, postcards, and other products at affordable rates. Get a FREE copy of their sample kit now and see for yourself.