Product Labels for Any Business

Print product labels and boost your shelf presence, gain more customers, and build brand recognition with custom product labels.

Custom labels play a key role in packaging. Aside from being the first thing that shoppers see, product labels communicate information about your merchandise. Product labels can be the deciding factor whether a consumer decides to purchase from you or not. Great design, a unique selling proposition, and helpful details about your merchandise are key to effective product labels.

From box packaging to bottled beverages, cosmetics to food items, we at PrintRunner offer a wide selection of labels for any type of product. All our labels have self-adhesive properties that make them easy to stick on most dry surfaces. Our labels come in various shapes: rectangular, square, oval, and circle, each having custom sizes.

You can print custom labels in a cut-to-size or roll format. Personalize your labels by uploading any design or logo you want. You can also create one from scratch using our online design tool. We’ll even give you a free file check to make sure your design gets printed without any errors.

Order as little as 25 pieces or up to 50,000 labels. PrintRunner offers affordable printing rates suitable for any business budget. You can get an instant quote using our order calculator. Just select your preferred size, quantity, and material and you’ll see the estimated cost of your order at the bottom of the calculator.

Experience quality label printing services at PrintRunner today.

How to Create Product Labels

Labels are everywhere, but despite being one of the most popular print products that many businesses use, they are often overlooked until the last minute. Even though labels are often small, you still need to make use of that space to convey helpful information that will convince shoppers to purchase your product. Here’s are some important tips on how to create effective product labels.

Determine the right label shape and size. For this, you’ll need to measure how much space on our product can be allocated for your label. Depending on your industry, there are regulations to follow. Do you want to cover most of the product with one large label? Some brands use two labels, one for the front and the other on the back of the product.

    Follow industry regulations. Shoppers should be educated about an item before deciding to make a purchase. This is why a product’s label must comply with the Fair Packaging and Labeling Act (FPLA) before being sold in the U.S. The FPLA requires labels on household consumer commodities to include information such as:
  • Statement identifying the commodity
  • Name and address of the manufacturer, packer, or distributor
  • Net quantity of contents in terms of weight, measure, or numerical count

Select your label material. Consider your product, container surface, and design when choosing your label stock. If your product is only used indoors, white paper sticker or an uncoated label material works. For products that will be exposed to water or refrigeration, use vinyl sticker or biaxially-oriented polypropylene (BOPP). Different label materials and their finishes also offer various printing effects. Glossy finishes not only protect your prints but also boost saturation to your design. Matte coating, on the other hand, has a more subdued finish that diffuses light and shine. These small but significant details can make or break your design.

How to Print Product Labels?

  • Step 1: Use the Product Calculator. Choose your product label specifications such as size, material, quantity, and printing turnaround time.
  • Step 2: Upload your Design. If you don’t have a ready-made artwork, you can create your layout using our design tool by clicking Design Online. It’s easy to use and lets you upload your own images, add text and shapes, and change colors to suit your label preferences.
    • Step 3a: Get Your Design Checked. If you upload your own design, select I Need a PDF Proof and we’ll create a PDF file for you to review. Once you approve the file, we can proceed to printing your labels.
    • Step 3b: Save Your Design. If you created your design on the website, You can choose to Save Your Design and access it another time under your account or Proceed to Checkout and follow the rest of the proofing and billing process.


      Q&A

      Use the order calculator to check your turnaround and shipping options. Indicate your preferred printing turnaround time and zip code; our order calculator will generate estimated arrival dates and costs based on your location.  

      Cut-to-size product labels are already pre-cut individually and delivered in stacks, while roll labels are printed and spun around a cardboard spool for easier machine application. If you are ordering less than 250 pieces, we recommend cut-to-size labels. If you need more than 250 pieces, roll labels are more suitable because they are easier to apply manually and with a dispenser.  

      White vinyl is our toughest label material. It is ideal for outdoor use and products exposed to heat, refrigeration, or water. It is also dishwasher safe.  

      Upload your design, then select the PDF Proof option and we’ll email a proof for your approval. Please allow up to 12 hours to receive this email.  

      You can request a free sample kit that includes our popular print product samples including stickers and labels. This helps you compare our variety of paper stocks, coatings, and features.  

Paper

White Paper Sticker - Gloss
Self-adhesive sticker paper with a gloss finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - Matte
Self-adhesive sticker paper with a matte finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - High Gloss
Self-adhesive sticker paper with a mirror gloss finish that is also UV-resistant. Not waterproof. Not recommended for writing.

White Vinyl Sticker - High Gloss
Self-adhesive waterproof vinyl. UV-resistant and great for indoor/outdoor use. Not recommended for writing.

Download Blank Print Templates

Set up your print file with correct trim and folding lines by downloading a blank template for your preferred design software. 

Final Dimensions
Description
Download
2" x 2"
Square
2" x 3.5"
Rectangular
2" x 4"
Rectangular
2" x 6"
Rectangular
2" Diameter
Circle
2" x 2"
Rounded Corners
2.5" Diameter
Circle
2.5" x 1.5"
Oval
2.5" x 2.5"
Rounded Corners
3" x 3"
Rectangular
3" x 4"
Rectangular
3" x 6"
Rectangular
3" x 7"
Rectangular
3" Diameter
Circle
3" x 2"
Oval
3" x 2"
Rounded Corners
3" x 3"
Rounded Corners
3.5" x 2"
Rectangular
3.5" x 2"
Oval
4" x 2"
Rectangular
4" x 3"
Rectangular
4" x 4"
Square
4" x 6"
Rectangular
4" x 9"
Rectangular
4" Diameter
Circle
4" x 2"
Rounded Corners
4" x 3"
Oval
4.25" x 5.5"
Rectangular
5" x 7"
Rectangular
5.5" x 4.25"
Rectangular
5.5" x 8.5"
Rectangular
6" x 2"
Rectangular
6" x 3"
Rectangular
6" x 4"
Rectangular
6" x 9"
Rectangular
7" x 3"
Rectangular
7" x 5"
Rectangular
8.5" x 5.5"
Rectangular
8.5" x 11"
Rectangular
9" x 4"
Rectangular
9" x 6"
Rectangular
11" x 8.5"
Rectangular
Rated 5 out of 5 by from Order labels for my company perfect color shape and design I sent to print runner.. The representative was very patient and answered all my questions...
Date published: 2018-05-15
Rated 5 out of 5 by from Great print quality I order labels for my business, look great and came super fast. Thanks for a great job!!
Date published: 2018-02-08
Rated 5 out of 5 by from Theyre great! I got my set of stickers and am very happy with them! They are a nice thick quality and are cut great. Love them!
Date published: 2017-04-14
Rated 5 out of 5 by from Top notch quality I needed labels for several products and was looking everywhere for good quality and good prices. I found both with printrunner.com.
Date published: 2016-12-11
Rated 5 out of 5 by from loved them the entire process was great We had an issue with sizing and customer service contacted me right away to let me know and gave me an option as to how they could help. I accepted and it was great they looked very nice when they arrived.
Date published: 2016-04-11
Rated 5 out of 5 by from Excellent quality labels. I got labels for our honey jars, the quality is fantastic and the service was excellent. Thank you,
Date published: 2016-03-25
Rated 5 out of 5 by from Great product- just what we needed The only place we have found that truly has custom printing to my size requirements
Date published: 2015-12-15
Rated 5 out of 5 by from Good Quality & Fast Turn around I have now ordered several different product labels and have been pleased with all of them.
Date published: 2015-04-30
Rated 5 out of 5 by from Great print quality, will be ordering again Perfect little squares and print quality I was looking for. Thank you guys!!!!!!
Date published: 2015-04-30
Rated 4 out of 5 by from Good quality - good online tools for creating the desired labels
Date published: 2016-09-11
Rated 4 out of 5 by from Gets The Job Done... I order about 10 different cut to size labels from PrintRunner and they do a pretty good job. The only complaint/comment I have is at times the same art work in two sizes (2.25x3.5 and 3.25x5) will have a different color to them; meaning one may have more green or whatever color in it than the same artwork in another size. And on my last order I think the guy that cuts the labels was drunk because the top cut was clearly not level. However, none of the issues was so big it couldn't be fixed and when I have had an issue they usually take care of it for me without a fuss. So I do recommend them.
Date published: 2015-05-11
Rated 2 out of 5 by from Bad Glue The decals don't stick well and poorly made, I wouldn't buy these again.n
Date published: 2020-05-01
Rated 1 out of 5 by from Very poor print quality I submitted my complaint via email and I want to return the print and want full money refund....
Date published: 2020-07-27
Rated 1 out of 5 by from Labels fall off Called to change order, guy on phone refuses. Labels I got fall off containers.
Date published: 2020-04-28
Rated 1 out of 5 by from Not happy I ordered blue labels and received purple labels instead. When I requested that this error be corrected, I received no response or correct product!
Date published: 2020-01-12
Rated 1 out of 5 by from I could have printed and cut The label itself is nice however these were all cut by hand and are uneven and look as if I let a child cut these by hand. This is a label that is used to represent my company. I can not believe anyone approved this prior to being shipped out. Ridiculous!!!
Date published: 2017-03-16
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