Door Hangers:An Affordable Solution to Marketing
During a Recession
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When the economy is bad, many people think they need to stop
advertising. However, during a recession or slump in the economy, it is
imperative that you advertise. You simply need to find more affordable
ways to do so. Door hangers are a very affordable solution for
advertising on a tight budget. Using PrintRunner.com can save you even
more. Consider the following ways to save money on advertising by using
printed door hangers.
Buy Door Hangers in Bulk
PrintRunner.com will offer lower prices if you order in bulk. Since a
good portion of the cost is setting up a printing plate or computer
program, most companies will lower the price once this fee is covered.
For example, the first 500 door hangers probably cover the cost of the
set up and the labor to print your door hangers. When you buy more than
500, the company simply has to cover the cost of the ink and paper, so
they lower the price. Or, they may allow you to purchase smaller units
at lower prices over time. If you use the same company repeatedly and
they already have your design completed, they may give you a break on
future prices.
Use Print Runner's Templates
Using PrintRunner.com to print your door hangers will save you lots of money.
You can hire our professional designers to design the door hanger for you, or
design it yourself utilizing our door hanger templates which are available for
download. Using one of our templates will insure that there is ample space
left for the bleed and that the design itself is the right size (4.25"x11"). You can send the final proof to printing in a few
minutes. If you do choose tp design your own, or hire a third party to design it, make sure you double check for
any spelling or grammar errors as we will print exactly what you
submit.
Use a Distribution Company
Rather than spending your time walking door to door when you could be
working and making money, you can hire a distribution company. These
companies will hang fliers wherever you ask for a small fee. While this
service does cost a fee, it may be less expensive than spending your
own gas and energy. Most distribution companies only charge pennies for
each door hanger passed out. Compare this to the cost of mailing a post
card and you will still come out ahead.
Market Your Highest Return Products
When choosing what to advertise, you should select services or products
that have a high net profit. If you advertise a product that only earns
two dollars verses one that earns four, you are likely to fail at your
advertising campaign. You need to select a product that is a good deal,
but makes you a lot of money for your door hanger printing choice. You
can usually expect the same amount of new customers no matter what your
product or service is, so you might as well make more money.
