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Glossary
   Home > Help Center > Glossary of Printing Terms
 
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4/0
Full color (CMYK) printing done on the front side with no printing on the back side.
4/1
Full color (CMYK) printing done on the front side with black or grayscale on the back side.
4/4
Full color (CMYK) printing done the front and back side.

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Accordion fold
A bindery term for two or more parallel folds that result in a sheet that opens like an accordion.
Against the Grain
When a product gets printed against the grain, the flexibility of the paper can be thicker or thinner.
Aliasing
A defect which occurs when a graphic file does not have enough resolution to reproduce image detail and causes visible jagged lines along the edges.
Anti-aliasing
Technique of filling the edges of an object with pixels to eliminate jagged lines and make it appear smoother.
Aqueous Coating (AQ)
This is available in gloss or dull. A clear, non-toxic coating applied like ink by a printing press to protect the printed surface.
Artwork
In printing, this is the original copy which includes all text, graphics, photos and illustrations.

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Back up
To print the reverse side of a sheet already printed on one side.
Bindery
The process that takes place after the printing has been complete. This includes cutting, scoring, folding, collating, stitching, and gluing.
Bitmap Images
Computerized image made up of a collection of dots or pixels; these images appear blocky when you zoom in; also known as raster images.
Blanket
In offset printing, a blanket is a rubber-surfaced fabric that is clamped around a cylinder. The image is transferred from the plate to the blanket, and once the sheet is fed through the press, the blanket is what transfers the image to the sheet
Bleed
A bleed is when an image extends beyond the trim edge of the printed product. If your image is not white on all four sides, you MUST include bleeds in your files. Add 1/8” (.125”) to each side of the file. For example, for a 4” x 6” postcard with full bleed, the image size should be submitted at 4.25” x 6.25”

Blind embossing
A technique in which a design is pressed into a sheet without ink or foil, creating a raised image.
Border
Margin or line between the image area and the edge of the paper.
Brightness
The brilliance or reflective quality of paper affecting contrast in printing.

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C2S
Short for coating on both sides of paper.
CMYK
Cyan, Magenta, Yellow, and Black. This is the industry standard process colors used in full- color offset printing. The combination of these four colors can produce a wide array of colors.

Coated paper
Paper with a thin surface coating of clay that produces a smooth finish.
Collate
The placement of printed sheets in numerical or alphabetical order.
Color correction
Methods of adjusting and improving color qualities such as color balance, contrast, etc.
Comb bind
A method of binding by inserting a plastic comb through holes along the side or edge of a stack of pages.
Computer-to-Plate (CTP)
A technology that enables transfer of digital data directly to a metal plate for printing, eliminating the use of conventional films.
Copy
Any material (text or artwork) to be used in printing a piece.
Cover paper
A heavyweight paper commonly used for covers of books, brochures, catalogs and folders.
Crop
To cut off sides or portions of an image.
Crop Marks
A thin pair of lines on each corner to show where the final cut will take place.
For more information on the cutting process, Click Here.
Crossover
Printing across the gutter or from one page to the facing page of a publication.
Cure
The process of drying inks or coatings through chemical processes to develop strong adhesion.
Cutting Tolerance
The margin of error that a cutting machine has to cut paper can vary from 1/16 inch to 1/8 inch
Cyan
Shade of blue; One of four basic ink colors used in 4 color printing process.

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Deboss
The process of stamping an image into paper so it sets below the surface
Die
This is a device made out of sharp steel that is used to cut, score, stamp, emboss, or deboss irregular shapes.
Die Cutting
A process by which a template is made out of sharp steel and used to cut irregular shapes in printed sheets.
Dot gain
The spread of ink on paper; occurrence when dots print larger than they were on the plate.
Dots Per Inch
Also referred to as Pixels Per Inch (PPI), which is a measurement of resolution of a printed image determined by the number of dots that fit into one inch. For optimal results, your image must be at least 300 DPI/PPI at the final output size. Please do not attempt to change a low resolution image to a higher one by changing the DPI/PPI in your image software. Doing so will result in a blurred output.
DPI (Dots Per Inch)
Also referred to as Pixels Per Inch (PPI), which is a measurement of resolution of a printed image determined by the number of dots that fit into one inch. For optimal results, your image must be at least 300 DPI/PPI at the final output size. Please do not attempt to change a low resolution image to a higher one by changing the DPI/PPI in your image software. Doing so will result in a blurred output.
Drop-out
Parts of artwork that are not reproduced.
Dummy
A product that is handmade by a graphic artist to show how the finished product will look. This is not created on the exact paper stock that the final product will be printed on.

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Emboss
The process of stamping an image into paper so it is raised above the surface.
Encapsulated Postscript File (EPS)
An Adobe graphic file format for high resolution images; it translates graphic and text into code that tells a printer to print in the highest resolution possible and also has low resolution view files for quick screen viewing.

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Final Size
The completed size after folding and bindery processes
Flat Size
The actual size of the product prior to folding or bindery processes
Foil Stamping
The process of stamping a heated die onto a sheet of foil which releases the foil from its backing and adhering to the paper, creating a foil design on a printed piece.
Four over Four (4/4)
Full color (CMYK) printing done on the front and back side.
Four over One (4/1)
Full color (CMYK) printing done on the front side with black or grayscale on the back side.
Four over Zero (4/0)
Full color (CMYK) printing done on the front side with no printing on the back side.
Full Color Printing
The process used in four-color printing when combining Cyan, Magenta, Yellow, and Black.

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Gate fold
A three or four panel fold where the two outside panels fold inward to meet in the center.
Ghosting
A printing defect where a faint unwanted image appears on a page.
Grain
The direction in which the fibers of a paper lie.
Grayscale
An image made up of a range of densities of black ink.
Grippers
The metal fingers on printing presses that hold the paper and controls it as it passes through the press or cutting machine.

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Hard copy
A document or data printed on paper.
Hickey
The result when a spec of dust or debris adheres to the printing plate which creates a spot or imperfection on the final printed piece
House Stock
Paper kept in stock by a printer.

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Image area
Portion of a page or paper that can be printed on.
Imposition
Arranging printed pages correctly so they will fold in the proper sequence.
Indicia
Postal information preprinted on a mailing envelope or a piece in place of a stamp.

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Key
The “K” in CMYK stands for key, as in four-color printing, cyan, magenta, and yellow printing plates are carefully keyed or aligned with the key line of the black key plate. Some sources also suggest that the “K” in CMYK comes from the last letter in “black”.

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Lithography
A method of printing where metal plates are chemically treated so that the image area accepts ink and non-image areas repel ink.

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Magenta
Also known as process red; one of the 4 basic ink colors in process color printing; M in abbreviation CMYK.
Mask
Blocking light from reaching parts of a printing plate, also called knockout.
Matte
Dull non-glossy finish.
Mockup
A product that is handmade by a graphic artist to show how the finished product will look. This is not created on the exact paper stock that the final product will be printed on.

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Offset Printing
A printing process where the image prints by transferring ink from a plate to a rubber blanket which deposits the ink onto the paper instead of directly from plate to paper.
Offsetting
Transfer of ink or impression from one page to the opposite page.
Overrun
Production of larger quantities than ordered.

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Pantone Matching Systems (PMS)
The most popular color matching system used in the printing industry. A true PMS color is defined by a mixture of inks that will provide a specific color. PMS colors are often associated with a color code and can be used to produce colors outside the CMYK gamut
Perfect Binding
A bindery method where all pages are trimmed to a single sheet, clamped together, and the cover is wrapped around the spine. The pages are attached to the cover using adhesive.
Perforation
This is created using a die cutting machine or binding machine which stamps a line of small dotted holes for the purpose of tearing off a portion of a printed piece.
Pixels Per Inch (PPI)
Also referred to as Dots Per Inch (DPI), which is a measurement of resolution of a printed image determined by the number of dots that fit into one inch. For optimal results, your image must be at least 300 PPI/DPI at the final output size. Please do not attempt to change a low resolution image to a higher one by changing the PPI/DPI in your image software. Doing so will result in a blurred output.
Plate (Plating)
A metal sheet laser inscribed with an image to be reproduced using a printing press.
PMS (Pantone Matching Systems)
The most popular color matching system used in the printing industry. A true PMS color is defined by a mixture of inks that will provide a specific color. PMS colors are often associated with a color code and can be used to produce colors outside the CMYK gamut
PostScript
A page description language developed by Adobe Systems that tells a printer how an image is to be printed.
PPI (Pixels Per Inch)
Also referred to as Pixels Per Inch (PPI), which is a measurement of resolution of a printed image determined by the number of dots that fit into one inch. For optimal results, your image must be at least 300 DPI/PPI at the final output size. Please do not attempt to change a low resolution image to a higher one by changing the DPI/PPI in your image software. Doing so will result in a blurred output.
Preflight
A procedure used to ensure the submitted artwork is properly prepared for production to industry standard file requirements.
Process colors
The four basic colors used in printing to simulate full spectrum color. Cyan (process blue), magenta (process red), yellow (process yellow), black (process black).
Proof
Provides the opportunity to review and approve the artwork prior to production. Proofs are offered in the form of a PDF or Hard Copy which must be viewed and approved prior to the production of the order product.

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Raster image
See bitmap image.
Raster Image Processor (RIP)
A device that translates data into dots or pixels.
Rasterize
To render an image, pixel by pixel, vertically and horizontally.
Resolution
The number of dots or pixels of an image. The higher concentration of dots or pixels per inch, the sharper the image will be. Print Runner requires a DPI/PPI of 300 or above. For more information on resolution problems, Click Here.
RGB
Red, Green, and Blue. These are most commonly used with television screens and computer monitors but are not used in offset printing. RGB files should be converted to CMYK. Colors may need to be adjusted after the conversion and may not appear correct on your monitor.

Rich Black
This is made by mixing colors of ink with black in order to produce a deep, dark black on press. To create rich black for full-color process printing, your CMYK calibration values must be Cyan: 60%, Magenta: 40%, Yellow: 40%, Black (Y): 100%

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Saddle Stitch
A form of binding in the spine of a booklet, catalog, or calendar where staples are used to keep pages together.
Safe Area
An area within the trim line to prevent text or type from being cut off. It is imperative that no text or essential parts of your artwork come within 1/16” of the trim line. Due to mechanical tolerance during the cutting process, any content within 1/16” of the trim line may be cut off. Please refer to our templates for guidelines.

Score
A crease where a sheet of a paper will be folded. This is important to prevent cracking on the edge of the fold, especially with thicker paper stocks.
Self-cover
The paper used as cover is the same as that used in the inside pages.
Spot varnish
Varnishing a specific part of a sheet, while not varnishing the rest.
Stock
The paper or material to be printed on.
Substrate
Any surface or material on which printing is done.

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Tagged Image File Format (.TIFF)
A standard graphic image file format often used for storing high resolution images that can easily handle up to 24 bits of photographic image color.
Trim marks
See Crop marks.
Trim Size
The final size after cutting is complete
Typesetting
To layout words and text for artwork to be printed

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Uncoated
Paper with no treatment or coating on the surface.
Under-run
Production of fewer copies than ordered by customer.
UV Coating
A protective coating applied to a printed piece for a glossy finish which enhances colors and provides limited protection against UV and water damaged.

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Varnish
A clear liquid coating applied to printed sheet for protection and shine.
Vector Images
Images made up of solids, lines and curves that can be scaled or edited without affecting image resolution.

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Washup
Process of cleaning the parts of a printing press (rollers, plate, blanket, etc) so that a different ink can be applied.
Watermark
A distinctive design created in paper during manufacturing that is visible when the paper is held up to the light.
Watermark
An impression incorporated in the paper making process showing the name of the paper and/or the company logo
Wire O binding
A method of binding using double loops of wire through a hole.
With the grain
Folding or feeding paper into the press parallel to the paper's grain or fiber.

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Yellow
Also known as process yellow; one of the 4 basic ink colors in process color printing; Y in abbreviation CMYK.

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