Showcasing A Spectrum Of Colors In Full Color Flyers

Science has long ago explored the many facets of colors: its characteristics and nature as well as its effect on man. Of late, science has likewise explored the influence of color on the choices buyers make and how to manipulate that influence for certain benefits. In the ruthless world of business where every advantage can be crucial to the viability of the enterprise, color is an important factor often taken for granted by the less knowledgeable. For full color flyers, color is a paramount consideration.

In selecting what colors to use in full color flyers, the first factor to consider is readability. Using color contrast, font sizes and styles in various combinations can make the flyer more attractive and pleasing to the eye. Finding the right mix can take a lot of experimenting, but the results can also be tremendous.

How Color Affects Readability in Full Color Flyers

Did you know that it is color that dictates readability of the text, more than font style and size? Have you ever wondered why black type is the universal color on white paper background? Because it presents the cleanest contrast of colors and therefore is most readable. Black color on yellow background is actually the highest contrasting colors with the second being dark blue on white. However, yellow is too harsh and blue on white too tame on the eye, whereas black on white provides the optimum contrast for the human eye. The low cost and ease of manufacture of black ink also does not hurt its widespread adoption as the color of preference for almost any writing or printing purpose.

How Color Enhances Everything It Touches

Color presents nature at its best. All of nature is colored, sometimes subtly and sometimes in the most flamboyant or exuberant manner. Irrespective of the color or the settings, all of the colors in nature blend together and are in harmony with one another.  An adroit choice of colors in your full color flyers can only enhance its visual qualities.

Color attracts the eye, and therefore the viewer’s attention. Good visuals are those that readily and easily capture the eye and attention of the potential customer. It is thus best to study the interplay of light and shadow, harmony and contrast and other color usage and systems to obtain the best effect for the flyer.

Getting Adventurous With Colors in Full Color Flyers

Beyond the color choices for illustrations, you might also consider the color of the flyer’s paper itself. You don’t have to stick to the universal white bond or bookpaper. Be adventurous and choose from colored vellum, Strathmore, linen or other types of paper and see how it adds instant appeal to your full-color flyers. However, in doing so, bear in mind the color’s suitability to the occasion or season the flyer is for. It is not good, for example to use black-and-orange motif paper, which are leftovers from Halloween, for your Christmas discounts flyers. It just won’t work.

Selecting what colors to use in your full color flyers is not as overwhelming as it may first appear to be. Color is so forgiving and world-friendly that what catches your eye will probably have the same effect on many others. Using your own perception of what is pleasing and what is not will get you a long way towards making optimum of color in your flyer to make it really fly.