Seriously Punny Business: The Universal Language of Puns
Well, if humor is a form of communication, then puns are like its language. Similar to music, puns are a universal language that cross borders and connect people all around the world.
So it makes sense that businesses everywhere are getting attention for their punny store names.
This Logo is a No - Go
When you’re looking to make a quick s top for some basics, many people head to 7-11. But if you’re in the Philippines, you might go to 7-Evelyn, a small sari-sari store that got super creative with its name, logo and even color palette. After going viral, someone from 7-11 allegedly came to the store and told the doppelganger to change its signage. All publicity is good publicity (until it isn’t) and 7-Evelyn ultimately closed in 2021.
Photo Credit: Chad Gray Jet Pazaol / Facebook
Tex-Mex with a side of Spanglish
WA Tex-Mex restaurant in Austin chose to find humor in these uncertain times by updating their marquee with funny observations and sayings. “[We] find comfort in bringing smiles and laughter to our community on a daily basis,” says Paige Winstanley, co-owner of El Arroyo. And that’s just what they’ve been doing. Even when the restaurant was temporarily closed, their sign was still updated every day.
Photo Credit: El Arroyo / Instagram
Breaking through the Clutter
Think about it - you’re in a group with people you’ve just met and one woman made you seriously LOL several times. You may not remember her jokes, but you’ll definitely remember how hard you laughed. The same concept applies to businesses. Puns and funny signs can help break through the clutter so customers not only see your brand, but remember it, like these examples.
Photo Credit: Sure Lock Homes / Facebook
Photo Credit: EdFladung / Flickr
Photo Credit: Hairdressers Journal
Looking for more funny signs and banners? Take a look at some favorites!
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