Custom Wine Bottle Labels: Make a Toast for Remarkable Branding

What’s the first thing that draws your eye to a bottle of wine? Is it the brand name, the color and shape of the bottle, or the label itself? For a lot of people, wine labels instantly capture their attention.

For customers unfamiliar with your brand, wine labels could be the deciding factor whether to buy your product or not. In a shelf of clear, black, and green bottles, personalized wine bottle labels can play a significant role in helping your product stand out from the competition.

Custom wine bottle labels usually lend a premium and more intimate touch to gifts and event giveaways. You can add a personal message to make the recipients feel more special, or include key details of the event or the occasion as a remembrance.

Create custom designs for your products with custom roll wine labels. These make great promotional tools for marketing your wine-making business. Highlight your brand on your labels and include necessary wine details. You can also create customized gifts out of these personalized labels – send them as gifts for birthdays or have them distributed during Thanksgiving Christmas, New Year celebration.

Our custom wine bottle labels come in two formats: cut-to-size and roll. Roll labels allows for convenient and easy application. You can easily stick them to your products by hand or by a machine dispenser. Ideal for labeling in bulk, these are wound on a standard 3” core that fits most label dispensers. For smaller order quantities or for more size and standard shape options, we recommend the cut-to-size format where the minimum order quantity is 25 pieces.




What Should You Put On Your Custom Wine Label?

Standard wine labels have very little space. Everything that you print on it must be carefully planned to make the most of the tiny real estate. According to the Alcohol and Tobacco Tax and Trade Bureau, here are the information you need to put on your wine label:

    Required information on the brand label:
  • Appellation of Origin
  • Brand Name
  • Class or Type Designation (the kind of wine based on the standards of identity)
  • Percentage of Foreign Wine (if applicable)

    Optional Wine Label Information:
  • Appellation of Origin (mandatory in certain circumstances)
  • American Viticultural Areas (AVAs)
  • Grape Variety Designations on American Wine Labels
  • Gluten Content Statements
  • Major Food Allergen Labeling
  • Statements Related to Nutrient Content, Serving Facts, Alcohol Facts, and Sugar Content

    Required information on all labels:
  • Alcohol Content
  • Color Ingredient Disclosures (if applicable)
  • Country of Origin (imports only)
  • Health Warning Statement
  • Name and Address
  • Net Contents
  • Sulfite Declaration



Tips on Designing Standout Wine Bottle Labels

Wine labels should speak to your customers’ fine tastes. Some wine brands match their design to the color of the bottle: A red wine bottle often has a dark-colored label, while a white wine bottle may have a white label. However, you don’t always need to stick to tradition. You can design your artwork to contrast with the bottle color for more visual impact.

Size is another thing to consider. The label size depends on the length and width of the bottle. The classic 3.5” x 4” fits most wine bottles, but a 4” x 4” square label is a modern and elegant choice. At PrintRunner, wine bottle labels range from 2” to 17” (width and height). The large 17” labels may be used for rare and custom display bottles.

If you are creating wine labels for giveaways, there is more wiggle room for creativity. Personalize wine bottles as gifts or giveaways for weddings, birthdays, baby showers, graduations, and business events. If you are planning to hand out wines as gifts, design your labels with an image for a more personal approach.

PrintRunner offers label printing available in custom shapes and sizes. Print wine labels in traditional shapes of rectangle, square, oval, and circle, or choose a custom shape for a truly one-of-a-kind look. Our cut-to-size and roll wine labels printed on a variety of materials with different finishes.

Order as few as 25 pieces up to 100,000 at affordable rates. Get your prints in as fast as the next business day. For more questions and suggestions, feel free to call us at 1-888-296-5760 and one of our customer service representatives will be happy to assist you.




Print Premium Wine Bottle Labels With PrintRunner

Step 1: Use the product calculator. Customize the specifications of your custom wine labels and set the quantity and turnaround time of your order to instantly get the total cost.

Step 2: Submit your artwork for the label design by uploading the print-ready file. You can also create your own design using our intuitive online design tool – just click “Design Your File Online” to access the tool.

Step 3: Request for a PDF proof. If you want to review the artwork before we proceed with printing, you may request for a PDF proof. Do not forget to approve the free proof in your PrintRunner profile so we can begin printing your wine bottle labels.

Step 4: Check out. Proceed to checkout and wait for your custom wine labels to arrive at your doorstep.




Question and Answer

Not all wine label materials are waterproof. If you want something that can withstand being submerged in water, white vinyl is the best choice.  

It depends on your location. If you want to get the estimated shipping times and rates of your order, provide your zip code in our product calculator. Click “Get Rates” to view the various delivery times and shipping costs.  

You can get free ground shipping for orders $39 and above. It is not applicable to freight shipping and additional charges may apply to deliveries to Alaska, Hawaii, and Canada. For more information, please refer to our free shipping page.  


Related Blogs

Everything You Need to Know About Cut-to-Size Labels
Restaurants Promote ‘Social Distancing’ with Take-Out and Deliveries


Wine Bottle Label Materials


White Paper Sticker - Gloss
Self-adhesive sticker paper with a gloss finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - Matte
Self-adhesive sticker paper with a matte finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - High Gloss
Self-adhesive sticker paper with a mirror gloss finish that is also UV-resistant. Not waterproof. Not recommended for writing on.

White Vinyl Sticker - High Gloss
Self-adhesive waterproof vinyl. UV-resistant and great for indoor/outdoor use. Not recommended for writing on.

White Premium Sticker Paper
Our most popular paper label. Optional gloss or matte lamination adds oil & water-resistance to the label face. Not recommended for writing on.

White BOPP (Indoor)
Polypropylene label that is oil and water-resistant. Great label option for products that require exposure to water, oil, moisture, or refrigeration. Not recommended for writing on.

Clear BOPP (Indoor)
Polypropylene label that is oil and water-resistant. Gives a "no-label" look. Great label option for products that require exposure to water, oil, moisture, or refrigeration. Not recommended for writing on.

Silver Metallic BOPP
Polypropylene label that is oil and water-resistant. Makes any color look metallic. Can withstand exposure to water, oil, moisture, or refrigeration. Not recommended for writing on.

White Vellum Texture - Estate #8
Warm white adhesive paper with a tactile paper feel. Optional matte UV coating adds scratch and moisture-resistance to the label face. Popular option for wine and beverage bottle labels. Writable without any additional coating.

Cream Laid Texture - Estate #9
Cream colored adhesive paper with a subtle linear texture. Popular option for wine and beverage bottle labels. Optional matte UV coating adds scratch and moisture-resistance. Writable without any additional coating.

Download Blank Print Templates

Set up your print file with correct trim and folding lines by downloading a blank template for your preferred design software. 

Final Dimensions
Description
Download
2" x 2"
Square
2" x 2.7" Arch
Arch
2" x 3.5"
Rectangular
2" x 4"
Rectangular
2" x 6"
Rectangular
2" x 2.3" Hexagon
Hexagon
2" Diameter
Circle
2" x 2"
Rounded Corners
2.35" x 2" Heart
Heart
2.5" Diameter
Circle
2.5" x 1.5"
Oval
2.5" x 2.5" Starburst
Starburst
2.5" x 2.5"
Rounded Corners
3" x 4" Arch
Arch
3" x 3"
Rectangular
3" x 4"
Rectangular
3" x 3.5" Hexagon
Hexagon
3" x 6"
Rectangular
3" x 7"
Rectangular
3" Diameter
Circle
3" x 2"
Oval
3" x 2"
Rounded Corners
3" x 3"
Rounded Corners
3.5" x 3" Heart
Heart
3.5" x 2"
Rectangular
3.5" x 3.5" Starburst
Starburst
3.5" x 2"
Oval
4" x 4.6" Hexagon
Hexagon
4" x 2"
Rectangular
4" x 3"
Rectangular
4" x 4"
Square
4" x 6"
Rectangular
4" x 9"
Rectangular
4" Diameter
Circle
4" x 2"
Rounded Corners
4" x 3"
Oval
4.25" x 5.5"
Rectangular
4.7" x 4" Heart
Heart
5" x 7"
Rectangular
5.5" x 4.25"
Rectangular
5.5" x 8.5"
Rectangular
6" x 2"
Rectangular
6" x 3"
Rectangular
6" x 4"
Rectangular
6" x 9"
Rectangular
7" x 3"
Rectangular
7" x 5"
Rectangular
8.5" x 5.5"
Rectangular
8.5" x 11"
Rectangular
9" x 4"
Rectangular
9" x 6"
Rectangular
11" x 8.5"
Rectangular
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