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When face-to-face with a customer or client, there’s no better tool to have than a promotional booklet to drive your point home.
Use as much space as you need for sales pitches, products and services, and your company story. These full-color printings can be used as event handouts or giveaway inserts. They’re a terrific tool to help potential clients learn more about your business.
Custom print booklets are also great for training manuals and employee handbooks. Not only will they look more professional, but the thick cover paper will also protect the inside pages through multiple handlings.
How to Design a Winning Booklet Marketing Campaign
We offer many customizable options to help you create the best booklets for your business.
Choose from three booklet sizes:
We offer 3 binding options to give your booklets the look and feel that you want.
For orders of 250 booklets or more, we also offer 3-hole drilling so you can easily insert booklets into binders. Choose from 3 hole sizes: 3/16,” 5/16,” and 1/4."
Binding can be placed on the left side or along the top of your booklet.
For added protection custom booklets can be shrink-wrapped and bundled in sets of 25 or 50.
Use your booklet’s generous amount of space wisely by following these helpful tips.
Leave space for binding.
Keep this in mind while designing the pages of your booklet. Leave enough room for the binding so important information or artwork will not be cut off. This is especially important for perfect binding as images or text that are too close to the spine may be difficult to see.
Use high-res images.
Avoid blurry booklet pages by providing high-resolution images and a layout that is at least 300 dpi.
Choose the right paper and cardstock for your pages.
Heavier stocks are more luxurious, but using too many pages of thick cardstock may cause your booklet to stay open—especially with saddle stitching. Ideally, inner pages should be thinner than cover pages, which need to be durable.
Choose a high gloss finish to make your designs look vivid and select matte if you prefer a more modern, elegant look for your custom printed booklet.
How long will it take to print my booklets?
We can have your booklets printed and ready to ship out in just 3 business days. To get your booklets more quickly, we recommend choosing faster shipping at checkout.
What paper or cardstock should I choose for my booklets?
The type of paper and cardstock you choose should depend on your custom booklet’s purpose. However, you should choose thinner paper for your inside pages and something thicker for your cover pages. For inside pages, we recommend 100 lb. glossy paper that is heftier than regular copy paper. For cover pages, we recommend the 10 pt. glossy cardstock. For even more durability, choose 14 pt. glossy cardstock.
Can I leave some booklet pages blank?
Yes, you don’t need to put content on all of your pages. Just be sure to include the blank pages in your print file.
What kind of binding should I choose for my booklets?
If your booklet has a low page count, saddle stitching is the most cost-effective binding option. If you want to write on your booklets, Wire-O binding is best. Perfect binding is an excellent way to present your booklets in a polished, professional way.
I don’t have a design yet. How do I start?
To get started on custom print booklets, just use our downloadable templates. They are listed according to size, binding, and orientation and are available in JPEG, PDF, Adobe Illustrator, Adobe Photoshop, and Microsoft Publisher formats.
70 lb. Uncoated Paper
80 lb. Glossy Paper
80 lb. Matte Paper
100 lb. Glossy Paper
100 lb. Matte Paper
10 pt. Glossy Cardstock
10 pt. Matte Cardstock
14 pt. Glossy Cardstock
14 pt. High Gloss UV Front, Glossy Back Cardstock
14 pt. Uncoated Cardstock
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Overview 
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Templates 
