4 QR Code Ideas From PrintRunner Customers
Gone are the days of static, one-dimensional marketing materials. With the evolution of print marketing, marketing materials have adapted innovative technologies like QR codes to create a dynamic and interactive customer experience.
These square-shaped barcodes have transformed traditional print assets into interactive portals, breathing new life into everything from business cards to product labels.
Let’s explore how you can leverage QR codes to supercharge your marketing essentials with these examples from PrintRunner customers.
1. Slap them on stickers.
By integrating QR codes into stickers, these adhesives turn into dynamic marketing tools. They can drive customers to exclusive online content, limited-time offers, online promotions, or even your social media profile.
US veteran-owned online toy shop From Tanks to Toys linked their QR code to their Instagram page.
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2. Add them to labels.
Often overlooked as simple tags, product labels hold untapped potential. With QR codes, consumers are just a scan away from detailed product information, ingredient lists, recipes, and more.
Beyond providing additional information, QR codes can also divert traffic to your digital platforms whether it’s an online store, social media pages, or downloadable catalog. My Little Eden Private Chef’s approach was to use QR codes to drive website traffic.
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3. Include them on thank you cards.
Think of a thank you card as a warm handshake, a personal touch that leaves a lasting impression. But when you add a QR code to it, you’re not just making it fancy; you’re turning it into a doorway to a whole new level of engagement. With a simple scan, your customers can unlock exclusive offers, share feedback, or even join your loyalty program. It’s like adding a secret club that keeps your loyal customers coming back for more.
Custom apparel sublimation printer Urban Blossom Blanks invites customers to join their Facebook Group with the QR code on their thank you cards.
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4. Pop them into flyers and business cards.
Flyers and business cards are known marketing staples, but their impact can be amplified even more with QR codes. This seemingly simple addition can transform static materials into interactive tools.
Drive traffic to your website, social media profiles, or online product catalogs from your business card. Meanwhile, use QR codes on flyers for event registration, appointment booking, or lead generation.
Broke My Door, a commercial door repair and service company, added a QR code on their flyers and business cards to direct customers to their website.
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QR codes can add a dynamic dimension to your marketing materials. By incorporating them into your prints, you can transform ordinary materials into interactive experiences that captivate and engage your audience.
Additionally, QR codes integrated into high-quality print materials make a powerful combination that can boost your marketing efforts. At PrintRunner, you can find a range of printing solutions that will give your campaigns a competitive edge.
