A marketing strategy won’t come full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as a means to get in with your target audience. By…
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One of the best investments to get customers and build business connections is attending a trade show. With dozens of other business participants however, it is a very competitive place. But I have you covered….
I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so rushed that…
It’s amazing what just a box full of business brochures can do for your business. The secret to a successful brochure campaign is a well-researched brochure distribution strategy. How do other entrepreneurs distribute their brochures?…
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We…
So you’re ready to roll up your sleeves and sell. The question now is: when is the best time to advertise on social media? Unlike traditional marketing like flyer distribution, the right time to promote…
The one problem retailers often think about is how to increase foot traffic in their store and bring customers back. When customers come too few in between, entrepreneurs are left in in a state of…
It’s not unusual for entrepreneurs to design business cards at some point. While it seems simple enough, there are common business card mistakes people commit when creating cards for the first time. To make the…
