raditional bookstores have their backs against the wall as electronic books are slowly supplanting the book printing industry. E-book readers have changed the reading habits of people. However, there is always a place for bookstores…
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How do you make a brochure that is worth keeping? Designing a brochure is easy. But designing a brochure that your recipient will keep for future reference is no easy feat. Effective brochure design is…
Contests, raffle drawings, and sweepstakes are not a new thing when it comes to promoting your business. It has been a go-to strategy for traditional marketing, and it’s still the same for digital marketing, although…
In a previous post, we answered the question “Why is Printing Important?” and we briefly touched the topic of the printing press invented by Johannes Gutenberg. Truth is that there’s a lot more to the…
More than 40 years ago, Earth Day was nothing more than a summit for people to discuss pressing environmental concerns from a grassroots level. Earth Day Celebration Started by United States Senator, Gaylord Nelson, during the…
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even boring business card…
With all the stress of entrepreneurship, running a business, or heading to the office day after day, I’m sure most of us need a little pick-me-up after we wake up every morning. My personal choice is…
The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season can be…