How to Measure Your Stickers

Written By: Matt Clark | Article Date: August 28, 2021

Custom stickers are popular among marketers and customers alike. Business owners love them for their versatility and affordability, while consumers consider them a fun and convenient way to show support for their favorite brands.

If you're in the process of printing custom stickers for your marketing campaigns and promotions, it's important to consider the right sticker size. Aside from the design, the size can make or break your sticker campaign.


Yes, the Sticker Size Matters


Each sticker has its purpose. For stickers to effectively meet their purpose, they need to be in the correct size. Want to print bumper stickers? They should be large enough to be seen from a reasonable distance but not so big that they become a driving hazard. If these stickers are meant to be applied on personal items like laptops or water bottles, they can be produced smaller.

Stickers are tiny but mighty, so make the most out of them by choosing the best size that fits their purpose.


How to Measure Your Stickers


If you know where these stickers will be applied, you can simply measure the available space to get the accurate sticker size.

There are two (2) easy options: measuring tape or a sheet of paper and a ruler.

Option 1: Take your measuring tape and wrap it around the object. This is the best method for curved packaging like bottles and jars.

Option 2: Use a sheet of paper, cut in the shape you want, and lay it over the area where your sticker is supposed to go. If you are satisfied with how it looks, take the ruler to measure the paper's dimensions. This method works best for custom shapes.

Even if you go beyond the standard square and circle shapes, be sure to measure the widest and tallest areas of your sticker shape.


Popular Sticker Sizes


For those unsure about where the stickers will go, here are the most popular sticker sizes that our customers usually order.

4" x 4" Perfect for general sticker applications, this size suits both square and circle shapes. It's large enough for logo printing and conveniently compact to apply to personal belongings. When in doubt, you can choose size 3" x 3" instead.

2.5” x 8" If you have a slogan or message to promote, this sticker size is ideal for handouts. You can apply them on laptops, suitcases, musical instruments, and sports equipment.

4" x 6"This is one of the most common sizes for bumper sticker printing. It can fit a single word, acronym, or logo. If you have a longer quote or phrase to print, 3.5" x 12" is also a popular size for bumper stickers.

10" x 12"When you need to print more content, choose a large sticker size that customers can immediately see from a distance. This size is perfect for informational and directional signage and labeling doors and entrances.

If you're looking to print a sticker for your entire wall, try wall decals. They can freshen the look of your office or living space. Wall decals are also flexible enough to apply on curved surfaces and are easy to remove and reposition if you need to reuse them in another location.


Choose PrintRunner for All Your Sticker Printing Needs


We guarantee premium printing, flexible printing turnarounds, and a hassle-free order experience for our customers.

Complete customization. With any sticker you choose, you can easily personalize it on our website order calculator. All sizes, materials, printing specifications, and turnaround times available for that product are listed for you to choose from.

Instant price quotes. Not sure what type of label fits your budget? Our order calculator automatically generates the price for your selected printing options. You can also choose your preferred shipping options and costs before confirming your order.

Quick printing turnarounds. If you have a deadline, we offer a variety of printing turnarounds you can choose from. Our most popular custom labels have 1-business-day printing turnaround options if you're in a rush.

Free file proofs. Aside from free templates and online design tools, we can also check your design file for free to make sure it's print-ready!


Frequently Asked Question

Do you offer free sticker samples?

You can request a free sample kit to be delivered to your address. This kit contains our most popular products and swatches of sticker adhesives and other paper stocks to help you compare materials.

Can I write on my stickers?

We offer uncoated sticker materials that you can write on, such as white premium sticker paper and uncoated Estate adhesive paper. White premium sticker paper is a popular label material suitable for indoor applications. Estate adhesive paper has a subtle texture and is widely used for wine products and address labels.

How do I get my sticker design proofed for free?

You can request a PDF proof upon checkout, free of charge. You will need to upload your design first, then select the free PDF proof option at checkout. After, we will send you a PDF document for your review. Proofing allows you to check your design before it goes to final print. If you request a PDF proof, it will be ready within six hours after you place your order. You will receive an email notification once your proof is ready

I don't have a design yet. Do you offer sticker templates?

We offer print templates you can download to set up your file on another editing application like Adobe Illustrator or Photoshop. These are blank print templates that contain the correct bleed, trim, and safety zone for your stickers. You can download the ZIP files from the Templates tab of the sticker product page.

Is it cheaper if I order stickers in bulk?

Yes. Bulk sticker printing saves material and shipping costs, so ordering in higher quantities reduces the price per unit. If you order enough stickers, you can also enjoy free shipping