Most families enjoy the last few weeks of summer taking seaside vacations or soaking up the sun by the pool. But f you’re a retailer, you’re probably wondering how you’ll sell off your store’s current inventory to make way for all those fall shipments!
Tent or sidewalk sales are great ways to attract attention to your storefront, clear out seasonal inventory, and boost revenue during the lazy days of summer. With a little planning, they are also fairly inexpensive and easy to orchestrate.
Check with your town or municipality for any ordinance prohibiting sidewalk/outdoor promotions. Sometimes you’re simply required to obtain a special permit for the sale date(s).
Rent a Tent
If you have the outdoor space, visit a local party rental shop and rent a portable canopy or tent, in addition to several tables to show your wares. Hang a vinyl banner over your storefront entrance several days before the sale, announcing the upcoming event.
Friends with Benefits
Generate even more foot traffic by teaming up with other stores in your strip mall or downtown neighborhood. When more stores showcase banners and signage, a sidewalk/tent event will draw a bigger crowd.
Keep it Simple
Group items into price points that make it easy for customers to see a bargain and make impulse buys. For instance, a table clearly marked “EVERYTHING $9.99” is a hassle-free purchase for a customer with a ten-dollar bill. If you’re selling clearance items using deep markdowns, brightly colored hangtags showing the item’s original and clearance price will illustrate the savings.
Use flyers or table tents in your store to announce the upcoming sale. To generate excitement, send a postcard to your mailing list, and include a doorbuster coupon with a discount valid only during the first hour of the sale.
Even if hosting a tent sale is a last minute idea, you still have plenty of time to create custom vinyl banners, flyers, postcards, table tents and hangtags. An online company like Printrunner.com offers great pricing on these items and more. And their services are professional and hassle-free—everything you need gets shipped directly to your door in a matter of days. Visit Printrunner.com today and enjoy some of their best prices of the season.