Articles by PrintRunner



4 Simple Yet Effective Ways to Motivate Employees

Editor’s Note: The quality of production employees contribute determines the success of a business. In this guest post, Josh Hervall lays down suggestions on how to get your employees motivated while thinking on their feet. A…


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6 Essential Business Apps to Increase Your Productivity

Editor’s note: Smartphones are playing a bigger role in helping manage your business. In this guest post, James Stewardson discusses the different apps business owners can use to become more efficient and productive. (Source) Smartphones…


3 Ways to Be More Effective with Direct Mail Marketing

As you begin to finalize your business’s budgets for next year, don’t count direct mail out. A successful direct mail strategy can help your business become more successful. According to USPS direct mail stats, 12-15%…


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Improve Your Print Marketing Calls to Action

If your print marketing efforts aren’t generating the ROI you’re hoping for, it may be time to take a look at your calls to action, or CTA. CTAs are what tell the ad viewer what…


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Print Marketing Content Idea: Case Studies

If you’re searching for fresh ideas when it comes to the copy offered in your printed sales materials, you may want to consider pursuing case studies. These versatile pieces of content can be used across…


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Why Direct Mail Marketing Still Delivers

Many businesses feel the need to focus the bulk of their advertising budgets on their web site, social media efforts and email marketing streams. While an online presence is important, direct mail marketing still remains a…


How to Use Flyers for Your Event Marketing

Event marketing begins with answering the basic five questions any attendee will have: who, what, where, when, and why? A well-designed flyer can offer all of this information (and more) in a concise and easy-to-understand…