How to Create Catalog Buying Guides
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
Articles by Rafael Rivera
Calendar Marketing Ideas You Need to Hear
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We…
24 Stunning Calendar Designs for Inspiration (Updated!)
Everyone needs calendars for their office or home. Some big brands choose to sell them but they’re mostly given away for free as these serve a bigger purpose: advertising one’s business. Advertising doesn’t get any…
My Business Plan: Crescent Lake Bible Camp
I never attended camp as a kid. So growing up, I’ve had my misconceptions about camping. In my mind, kids are sent to camp when they’ve been too naughty. A punishment for those who disobeyed…
When Is the Best Time to Advertise on Social Media?
So you’re ready to roll up your sleeves and sell. The question now is: when is the best time to advertise on social media? Unlike traditional marketing like flyer distribution, the right time to promote…
Types of Greeting Cards: Know Your Options
What are the different types of greeting cards? Over the years, two types have reigned in the industry: flat and folded. Both are considered powerful and have been a staple for families and businesses alike….
Print 2018 Calendars: Your Comprehensive Checklist
If you’re undecided as to what marketing tools you should spend on this year, do yourself a favor and make sure calendars make the short list. You should really print 2018 calendars. Think about it….
What You Need to Know to Bring Customers Back
The one problem retailers often think about is how to increase foot traffic in their store and bring customers back. When customers come too few in between, entrepreneurs are left in in a state of…
What Are Printing Plates?
Printing plates are thin, flat sheets of metal commonly made from aluminum. They are used in printing products like business cards, catalogs, and brochures. Printing Plates in Offset Printing The term “printing plate” is often…