Which brochure paper option should you choose? Overall, if the brochure is meant for personal use, you should probably stick with paper stock. If you’re making brochures for your business and want customers to keep…
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People keep business cards from businesses who offer products or services that are relevant to their needs. This is one of the many ways that you, as a business owner, can use them to your…
Printing plates are thin, flat sheets of metal commonly made from aluminum. They are used in printing products like business cards, catalogs, and brochures. Printing Plates in Offset Printing The term “printing plate” is often…
As something that’s been around for a two centuries, printing is quite susceptible to myths, rumors, and misconceptions. We all know how it goes. Someone says something. It spreads. After some time, these printing myths…
If you would like to know the answer to the question “Why is printing important?,” you only need to look around you. Our life has been linked to printing, so much so that we sometimes…
A bad business partnership is more common than you think. Research on the success rates of business alliances actually says that around 80% of strategic alliances fail. But does that mean you should not consider…
Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…
Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….
In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…
