printing plate calibration

What Are Printing Plates?

Printing plates are thin, flat sheets of metal commonly made from aluminum. They are used in printing products like business cards, catalogs, and brochures. Printing Plates in Offset Printing The term “printing plate” is often…

4 common printing myths debunked

4 Common Printing Myths Debunked

As something that’s been around for a two centuries, printing is quite susceptible to myths, rumors, and misconceptions. We all know how it goes. Someone says something. It spreads. After some time, these printing myths…

Why Is Printing Important?

If you would like to know the answer to the question “Why is printing important?,” you only need to look around you. Our life has been linked to printing, so much so that we sometimes…

Red Flags of a Bad Business Partnership

5 Red Flags of a Bad Business Partnership

A bad business partnership is more common than you think. Research on the success rates of business alliances actually says that around 80% of strategic alliances fail. But does that mean you should not consider…

Everything you need to know about brochure folds

Everything You Need to Know About Brochure Folds

Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…

How to make a situation analysis.

How to Make a Situation Analysis

Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….