As the holiday season swings into high gear, more event planners and marketers may be looking for ways to get the word out about local events. A simple, cost-effective way to market your next local event is vinyl banner printing.
Vinyl Banners Printing
Vinyl banners are weatherproof and available in a variety of custom sizes and colors. Just one well-placed banner in a high traffic area can help provide information to a number of people who are likely to be interested in attending. Targeting locally can help to ensure your banners are being seen by the right audience.
What should your banner say? Beyond the obvious (event name, date, location), include a web address where attendees can go to find more information, RSVP to the event, and share it with their friends using social media. Including this simple call to action can help your banners do double-duty. Further, if your event is outdoors, be sure to indicate whether or not the plan is “rain or shine”. This seemingly secondary piece of information can make a huge difference should the weather not cooperate on the day.
Use your banner to highlight an incentive for guests to make the effort to attend your event. While the event itself may sound spectacular, include a small call out to highlight free gifts, door prizes, or other special offers you’ve organized.
Finally, consider the weather as a factor when you decide where to place your banners. While banners on sidewalks in the summertime attract the eyes of window shoppers and foot traffic, this may not be such an effective placement in colder months when your prospects are more likely to be driving.