Being able to speak and write was empowering for me as a child. Knowing an object’s name, understanding the meaning of a word, and putting a sentence together made me confident to explore and ask…
Theresa Troutman knows a thing or two about being an independent author. This romance novelist and travel blogger has found inspiration during her travels and has published 13 books. Who Is Theresa Troutman? Though Theresa’s…
People keep business cards from businesses who offer products or services that are relevant to their needs. This is one of the many ways that you, as a business owner, can use them to your…
It often seems like small businesses are more focused on acquiring new customers than retaining them. Did you know that it is actually easier to keep them than attract them? This doesn’t mean it just…
Weddings are best celebrated somewhere you’d feel right at home. And for some fortunate newlyweds, they’d attest that there’s no place better than Villa Destino. Villa Destino is a private residence in the Mendocino County…
A marketing strategy won’t come full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as a means to get in with your target audience. By…
One of the best investments to get customers and build business connections is attending a trade show. With dozens of other business participants however, it is a very competitive place. But I have you covered….
Running a business on a tight budget should not hinder anyone from running a marketing campaign. Brochures are actually reasonably priced considering how much information you could pack into one. Combined with the right brochure…
I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so rushed that…
