Who Invented Postcards?
It’s actually easy to answer the question “Who invented the postcard?” A lot of historians attribute the invention of the first picture postcard to Theodore Hook, a writer and practical joker, who sent the card…
Everything You Need to Know About Brochure Folds
Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…
How to Make a Situation Analysis
Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….
6 Reasons to Consider a Product Packaging Redesign
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
6 Best Psychological Secrets for Effective Business Negotiation
In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…
How Leaf Business Cards Make Strong Connections
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even boring business card…
4 Takeaways From the Nintendo Business Model
Nintendo recently unveiled their new console, Nintendo Switch. It’s a new hybrid console previously code-named NX and so far, it’s living up to the hype. At a glance, the Switch looks like a cross between…
7 Essential Business Skills to be a Successful Entrepreneur [Infographic]
Did you know that more than half a million businesses are started each month? 543,000 small businesses are started every month, to be exact. It’s a big number and we can conclude that entrepreneurship is…
19 Perfect Motivational Tweets to Boost Your Productivity
With all the stress of entrepreneurship, running a business, or heading to the office day after day, I’m sure most of us need a little pick-me-up after we wake up every morning. My personal choice is…