Printing plates are thin, flat sheets of metal commonly made from aluminum. They are used in printing products like business cards, catalogs, and brochures. Printing Plates in Offset Printing The term “printing plate” is often…
It’s not unusual for entrepreneurs to design business cards at some point. While it seems simple enough, there are common business card mistakes people commit when creating cards for the first time. To make the…
Launching back-to-school promotions can be great for business. Parents love a good deal and will go out of their way to get their hands on all the best ones. And with the right promotional materials,…
There are two types of labels—roll labels and cut-to-size labels. Roll labels are placed in a roll for easy storage and application. How about cut-to-size labels? What are Cut-to-Size Labels? Cut-to-size labels, as the name…
Pop Quiz! Without much detail, you can probably guess the name of an iconic company from the brand colors alone. In fact, a study by the University of Loyola in Maryland shows that color increases…
Interviewing candidates to join your small business is an exciting experience. But, it can also be stressful. After all, you will be picking someone you want to work with that is also effective on the…
It’s no secret that catalogs are now in a rebound by bringing customers online. The challenge now is designing it to fit the changing marketing environment. Designing a catalog should not be rocket science. However,…
Companies have launched postcard marketing practices to increase leads and sales. Although it has been effective in gaining new customers for different businesses, you, as an aspiring business owner, eventually need to freshen up your approach towards…
raditional bookstores have their backs against the wall as electronic books are slowly supplanting the book printing industry. E-book readers have changed the reading habits of people. However, there is always a place for bookstores…
