It often seems like small businesses are more focused on acquiring new customers than retaining them. Did you know that it is actually easier to keep them than attract them? This doesn’t mean it just…
Weddings are best celebrated somewhere you’d feel right at home. And for some fortunate newlyweds, they’d attest that there’s no place better than Villa Destino. Villa Destino is a private residence in the Mendocino County…
A marketing strategy won’t come full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as a means to get in with your target audience. By…
One of the best investments to get customers and build business connections is attending a trade show. With dozens of other business participants however, it is a very competitive place. But I have you covered….
Running a business on a tight budget should not hinder anyone from running a marketing campaign. Brochures are actually reasonably priced considering how much information you could pack into one. Combined with the right brochure…
I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so rushed that…
It’s amazing what just a box full of business brochures can do for your business. The secret to a successful brochure campaign is a well-researched brochure distribution strategy. How do other entrepreneurs distribute their brochures?…
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We…
