Custom Labels & Stickers on Rolls Printed with Your Designs

Written By: Matt Clark | Article Date: October 7, 2021


custom labels


When it comes to sticker printing, choosing the correct format is important. Your custom sticker format should be appropriate to your material and application requirements.

At PrintRunner, we're asked a lot about our roll stickers and labels. What makes roll labels different from other formats? What are the benefits of roll custom labels? This article provides everything you need to know about roll labels and how to print roll stickers in your own design.


custom labels


The Advantage of Roll Stickers and Labels


Unlike cut-to-size, sheets, and kiss-cut sticker formats, roll-printed stickers and labels are spun around a cardboard spool. This helps with faster sticker applications because you can use the roll format with a label dispenser.

So, when should you choose roll stickers and labels?

Bulk printing. If your business uses a lot of stickers and labels, consider roll printing for less paper waste and more savings. Rolls are ideal for bulk orders, and the more you order, the lower the cost per piece.

Production lines. For rapidly scaling businesses, this helps speed up the process in your assembly line. Roll format is the best option when you need to apply stickers and labels fast. You can apply these custom labels by hand or using a dispenser, and they're still much quicker to peel off and stick than other formats. The roll also keeps individual labels in place while applying them to your products.

More material options. Roll printing offers more materials to print on than other formats. From standard sticker paper to elegantly textured adhesives, refrigerator-safe clear labels, to weatherproof vinyl, we offer a wide variety of indoor and outdoor label adhesives to suit any application.


Why Choose PrintRunner?


Our printing capabilities let you create stickers in any size, shape, and material. But more than that, we make online printing an easy and hassle-free experience for everyone.

Free shipping. Order more, save more. We offer free shipping throughout mainland U.S. for qualified orders.

Free file proofs. From checking your file color settings to your trim and bleed, our print experts can proof your file to make sure it prints according to your exact expectations.

If you don't have a design yet, you can create one using our online design tool. Use the toolbar to upload your own logo and images or browse from readily available stock images. You can also add text and shapes, change colors, and create a sticker design to suit your business branding.

Free sample kits. If you're unsure what custom sticker to order, you can request a free sample kit. This includes our popular print product samples, including stickers and labels. You can compare our variety of paper stocks, coatings, and features to see which works best for your print project.


How to Customize Your Stickers and Labels


When you print labels in roll format, you can choose from four (4) types of materials:

Premium white sticker paper is popular for indoor use. It is widely used for items that are not exposed to water and extreme temperatures. Add gloss or matte laminate to protect your labels from scuffs and scratches.

BOPP label material is a plastic-like material best used on food containers, bottled beverages, and jarred products. This is also refrigerator-safe and ideal for products exposed to water, oil, and refrigeration. BOPP comes in transparent, metallic, and white varieties. It is also available in matte and gloss coating.

White vinyl is our thickest label material. This has a high-gloss and UV-resistant coating that protects your labels in any weather. You can make vinyl even more durable with gloss and matte laminate.

Textured Estate adhesives come in white vellum texture, white laid texture, and cream laid texture. The natural and uncoated texture of the material makes it ideal for luxury products like wine and jewelry. Add matte coating for extra protection.


You can print roll stickers and labels in a variety of shapes. Our standard shapes include rectangle, square, circle, and oval. We can also print arch, hexagon, heart, starburst, and even custom shapes if you want something unique.

With custom shapes, we can trim your stickers according to your design's exact size and shape.

Ready to get started? We also offer free downloadable templates you can use on any design software. These blank templates indicate trim and folding guidelines for your label design.

Frequently Asked Questions


Can I order roll labels in different designs?
We can only print one (1) design per order. If you need roll labels in multiple designs, uploading a new design and making a new order on our website is easy. You can also check out sticker sheets and labels to print various designs on a single page.

What is the most durable roll label adhesive?
For long-lasting labels, we recommend white vinyl. This material is suitable for both indoor and outdoor use. Aside from its thickness and weather resistance, white vinyl comes in a high-gloss UV coating that protects your prints from fading over time.

What is the minimum order quantity for roll stickers and labels?
The minimum order quantity for rolls is 250 stickers. You can check the quantity options in the order calculator.

How much does it cost to print stickers?
The cost depends on the sticker size, shape, material, and quantity you choose. You can get an instant price quote using our order calculator by selecting your preferred printing specs. The calculator automatically generates the estimated price based on your selection.


How soon can I receive my order
You can select your preferred printing turnaround time plus shipping transit time on the order calculator. Then, input your ZIP code to get rates and the estimated shipping arrival dates.