Working as a freelancer can be incredibly difficult, especially if you are struggling to build a client base. Unless you have the money to splash out on expensive marketing schemes, you will find it difficult to begin with. However, there are actually a number of things that you can do yourself, in order to gain more exposure for your freelance business. Here are 5 methods to get you started.
5) Use Social Networking To Your Advantage
Social networking is the single most powerful marketing tools out there. If you are running a freelance business, then there is no doubt that social networking will become your best friend.
The great thing about social networking is that you are able to reach hundreds of thousands of people who may be interested in what you have to offer. So, the first thing that you are going to need to do is to sign up for business pages at all of the major social networking sites.
4) Set Up A Website
This is something that a lot of freelancers surprisingly forget about. However, you will need a website to refer potential customers to.
There are a few things to remember, when it comes to setting up a business website. First of all, make sure that your domain name is a good one, and definitely not a free one. Secondly, make sure that your website showcases what you have to offer to your customers.
3) Set Up A Blog For Your Customers
Again, this is another thing that a lot of freelancers forget about. Although it may not seem like it, a blog can actually gain a lot more exposure for your business if you run it correctly.
There are a number of sites that will allow you to run a blog, but it is generally a good idea to run a blog on the same domain as your website. If you want your blog to gain you more exposure, then update it regularly, and make use of SEO.
2) Interact With Your Customers On Your Social Networking Pages, Blog, and Website
Although the above methods will allow you to gain more exposure, they will only prove successful if you interact with your customers and potential customers on your social networking pages, blog, and website.
You need to make sure that you are available to answer any questions that people may have about the services that you offer. If you don’t interact with your customers, then you will never be able to make any improvements.
1) Join Relevant Forums
Internet forums are another great way of marketing your business. There are a number of forums that will allow you to advertise your services, or add a link to your website in your signature. The best thing to do is to join as many relevant forums as possible, and interact with as many people as you can. This will definitely gain you a lot of exposure.
However, be careful not to appear as though you have simply joined the forums for marketing purposes, you will need to actually join in with discussions that are nothing to do with your business.
These five tips will should help you, when it comes to marketing your business. Put in the hard work, and there is no reason why you shouldn’t be able to gain huge amounts of exposure for your freelance business.
About the Author
Hello, my name is Zoe, and I am a writer from the United Kingdom. I really enjoy writing about internet marketing, freelance writing, PPI, and social networking.