Brochures With Staying Power
Just having a brochure isn’t enough, these days. Your print brochure needs to speak to and engage your customers in a meaningful way that generates results. So when you begin the task of selecting content and imagery for your new brochure, or updating your existing design, try practicing a few of these tips to see if they help you produce a better marketing experience.
Add Value
Your brochure is certainly a place to showcase your products and/or services, but to really go above and beyond you need to create a print piece that’s worth holding on to and sharing with friends. Practical advice or interesting information that’s a little bit more general than product specifics can provide the added value your brochure needs to give it staying power. Here’s a specific example: if you sell various types of glass and tableware, include a guide in your brochure that tells customers what glassware to use for a variety of specific occasions or different types of food. In a similar vein, if you sell cookware, offer recipes that help your customers make better use of your products.
Offer Incentives
It’s a given that customers are more inclined to read your brochure if there’s something in it for them. Offering an incentive, like a discount, upgrade, or additional service can be a great way to encourage your audience to notice the other content in your brochure.
Be Accessible and Connect
Including your contact information is a no-brainer, but you might want to try going beyond just an address, telephone number, and maybe an e-mail address. Offering an online location where your customers can interact and ask questions, such as a social media site like Facebook or Twitter, can help to turn your brochure into a two-way street of communication.
Encouraging your customers to share, communicate, and get more value from your brochures with better content is an effective way to ensure engagement. Once you’ve provided reliable information that’s of significant, real-world value to a customer, they’re sure to remember your name. You can also contact a customer service representative at PrintRunner to help you with details and more information.
