The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even boring business card…
With all the stress of entrepreneurship, running a business, or heading to the office day after day, I’m sure most of us need a little pick-me-up after we wake up every morning. My personal choice is…
The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season can be…
The year is about to end and the holiday season is underway. A lot of businesses, small and big companies alike, are all systems go on their holiday promotional plans. I’m sure that you too…
In a very competitive industry, a co-branding partnership may sound counter-intuitive. After all, why would you share information and resources with a potential enemy? It’s like yielding a territory even before the battle has begun. But…
A lot of companies have used business greeting cards as a marketing tool all year round. However, not much thought is given to formulating an actual strategy with this tradition. Buying a set of greeting cards from a…
Marketing your business nowadays is focused on the integration of print and digital marketing strategies. Countless time and effort, and of course, monetary investment have been poured into innovative branding strategies and for a good…
Catalog marketing can boost your online sales for apparel! Wait, what? I know it does sound counter-intuitive. For some businesses, digital has replaced print under the guise of being more convenient and more accessible. This is apparent…
