How to Create Catalog Buying Guides
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
Marketing Ideas
Calendar Marketing Ideas You Need to Hear
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We…
When Is the Best Time to Advertise on Social Media?
So you’re ready to roll up your sleeves and sell. The question now is: when is the best time to advertise on social media? Unlike traditional marketing like flyer distribution, the right time to promote…
What You Need to Know to Bring Customers Back
The one problem retailers often think about is how to increase foot traffic in their store and bring customers back. When customers come too few in between, entrepreneurs are left in in a state of…
7 Business Card Mistakes You Are Making Right Now
It’s not unusual for entrepreneurs to design business cards at some point. While it seems simple enough, there are common business card mistakes people commit when creating cards for the first time. To make the…
How to Effectively Launch Back-to-School Promotions
Launching back-to-school promotions can be great for business. Parents love a good deal and will go out of their way to get their hands on all the best ones. And with the right promotional materials,…
Can You Guess These Brands From Their Colors?
Pop Quiz! Without much detail, you can probably guess the name of an iconic company from the brand colors alone. In fact, a study by the University of Loyola in Maryland shows that color increases…
Best Business Practices for Postcard Marketing
Companies have launched postcard marketing practices to increase leads and sales. Although it has been effective in gaining new customers for different businesses, you, as an aspiring business owner, eventually need to freshen up your approach towards…
4 Insightful Ideas for Your Bookstore Marketing
raditional bookstores have their backs against the wall as electronic books are slowly supplanting the book printing industry. E-book readers have changed the reading habits of people. However, there is always a place for bookstores…
