The trees are green and flowers are in full bloom everywhere—summer will be here in just a few weeks! If you are a central air conditioning contractor, now is the time to get a jump on a marketing strategy that promises to keep business hot and customers cool!
Send postcards to previous customers reminding them to schedule a service call or system tune-up NOW, to ensure all systems are functioning properly when the hot weather arrives. Customize postcards with money-saving offers like free system inspections or early-season discounts on service or installation.
Offer the VIP Treatment
Offering customers membership in a “Gold Service Plan” for their A/C system. A pre-paid service contract that includes annual tune-ups and inspections can provide you with a steady flow of income while giving your customers peace of mind. Offer these VIP customers exclusive benefits and features, such as receiving priority scheduling for service calls.
Be Their One Stop Shop
Your customers may only think of you as their air conditioning contractor. But do you install or repair furnaces, attic fans, electric air cleaners, whole house humidifiers and dehumidifiers, or water heaters? Other household services like chimney, dryer vent and air duct cleaning are also useful. When out making repairs or performing installations, leave behind brochures that clearly illustrate the wide range of additional services your company provides.
Go Door to Door
To attract new clients, distribute door hangers in those neighborhoods where you are servicing current customers. Create one design for homes that already have central air systems, emphasizing your years of expertise, reliability and offer to provide local references. Use a different design to attract customers who don’t have central air, and advertise the convenience, comfort and efficiency of new systems. Remind homeowners that central air conditioning can be installed in any size home, and offer free estimates or a discount on new systems.
Printrunner.com is an online printinting company that boasts huge selection of customized marketing materials and office supplies for your business. Their site features easy to use online tools and templates to create professionally designed postcards, carbonless forms, brochures, door hangers, business cards and more. When you let Printrunner.com help you build a hot summer campaign, you’ll also save some cool cash! Right now they are offering up to 50% OFF on their most popular print products.