The labels on your packaging differentiate you from other competitors and could convince customers to purchase your product. According to the study “The Role of Food Product Packaging Labels on Product Purchas Interest,” “excellent labeling helped consumers to choose the products they need.” It concludes that “glamorous packaging could attract consumers’ attention and ultimately seduce them to buy the product.” Labels significantly increase in-store sales, so planning and investing in a distinct design is essential. To help you with that, here are some tips on creating a compelling product label design.
1. Use Color Psychology
Colors on your product labels can affect how consumers perceive your brand. A study called “Impact of Color on Marketing” found that between 62 and 90 % of consumer judgments are based on color. So, why not use this to your label’s advantage?
You can strategically choose label colors with specific effects depending on your goals. For example, to increase appetite, go for a red label. If you want to create a calming effect, opt for a soothing blue. These color choices can even enhance the mood and shorten waiting time.
Check out the infographic below for more information on color psychology and which ones will work best for your target market and label objectives:
The study also highlighted the crucial role of color in branding. It said that manufacturers recognize that colors have a strong emotional impact and can quickly grab consumers’ attention. Color also has a more immediate effect on packaging than words or images.
2. Label Shape and Size
With many other items competing against your product, you’ll need a label that instantly grabs attention. Your label shape or size ensures your item stands out and highlights your eye-catching design. Choosing the correct label size or shape can seem like a daunting task, but here are some things to consider for an informed decision:
· Reflect on your brand personality: Consider the essence of your brand and the emotions you want to evoke in customers. Choose a shape that aligns with your brand’s values, aesthetics, and target audience.
· Differentiate yourself from competitors: Analyze the packaging landscape in your industry and identify opportunities to stand out. A unique label shape can help your product catch the eye and give you a competitive edge.
· Consider practicality: While a custom shape can be visually appealing, ensure it is still practical for packaging and application. Consider factors such as the size of your product, ease of labeling, and any regulatory requirements.
· Test and gather feedback: Before finalizing your label shape, conduct market research or seek input from potential customers. Their feedback can provide valuable insights and ensure you make an informed decision that resonates with your target audience.
Sheet Labels Samples
3. Get Creative With Your Barcodes
We often overlook product label barcodes until the cashier scans them at the counter. But did you know that Japanese designers have come up with unique and creative ways to redesign barcodes? Since 2005, a group called Design Barcode has been making custom barcodes that are anything but boring. They’ve turned the usual parallel lines into fun designs like spaghetti or a flowing waterfall. You can check out more inspiring examples of barcode design on the UCreative design blog. By using these fun and creative barcodes on your labels, your customers will remember you more.
4. Select a Practical Label Material and Distinct Finish
When designing a product label, it’s essential to consider a few things to ensure it’s eye-catching and effectively communicates information. The container plays a significant role in choosing the right label material. Different containers have various shapes, sizes, and textures that affect how the label sticks and looks. It would help if you also thought about what the product will be exposed to. If it’s for outdoor use or contact with water, a waterproof material like a white vinyl sticker is an excellent choice. For indoor use only, a white paper sticker works. Lastly, think about the desired appearance. Do you want a shiny finish for attention or a matte finish for a subtle look? Textured materials can add a tactile feel.
Personalize Labels That Captivate Today
Product labels are just like any other design – the details matter. When working on your product label design, focus on elements that match your brand’s personality and goals. You can also mix up or reimagine the look of certain aspects like Design Barcode did with its unique takes on barcodes. Custom printing offers endless options for your label’s color, shape, size, material, and finish, so your product can stand out among competitors. Check out the possibilities on PrintRunner to start creating an effective label design. With careful prep and planning, your products will have beautiful labels that capture customers’ attention and convince them to buy your item.