Product Labels
- Easy to peel backing
- Labels for professional branding
- We also offer Roll Product Labels
- Free File Check
Product Features
Product Labels for Branding and Packaging
Print custom Product Labels for branding, packaging, and essential product information. With sharp print and extensive customization options, you can create labels that help your products stand out on the shelf, attract more customers, and strengthen brand recognition.
Product Labels are more than just packaging — they are valuable marketing tools. As one of the first things shoppers notice, they communicate important product information while reinforcing your brand identity. A well-designed label with eye-catching graphics and easy-to-read details can influence purchasing decisions and leave a lasting impression on customers.
From box packaging and bottled beverages to cosmetics and food items, we at PrintRunner offer a wide selection of labels for any type of product. All our labels have self-adhesive properties that make them easy to stick on most dry surfaces. Our labels come in four convenient formats:
- Die-cut singles – These labels are individually cut according to the size and shape that you specify in your order. This makes them convenient to distribute and insert in packages. Die-cut labels are available in standard and custom shapes.
- Roll – Roll labels are ideal for large-volume applications. They are wound around a spool, making them easy to apply with a label dispenser.
- Kiss-cut – These labels have a square backing that you can print on. Unlike die-cut singles, kiss-cut labels are not cut all the way through, so the backing stays intact. Order these labels in any custom shape you want.
- Sheet – Available in rectangle and custom shapes, sheet labels offer versatility in terms of design. You can have a single design or multiple for all the labels on one sheet.
Personalize your labels by uploading any design or logo you want. You can also create one from scratch using our online design tool. We’ll even give you a free file check to make sure your design gets printed without any errors.
Order as few as 25 pieces or up to 50,000 labels. PrintRunner offers affordable printing rates suitable for any business budget. You can get an instant quote using our order calculator. Just select your preferred size, quantity, and material and you’ll see the estimated cost of your order at the bottom of the calculator.
Experience quality label printing services at PrintRunner today.
How to Design Effective Product Labels
Product Labels have a big impact on purchasing decisions. Use every inch of space wisely to showcase your brand, communicate essential information, and encourage customers to choose your product. Here are a few tips for designing effective product labels.
Determine the right label shape and size. Measure how much space on your product can be allocated for your label as there may be regulations depending on your industry’s standards. Do you want to cover most of the product with one large label? Some brands use two labels, one for the front and the other for the back of the product.
Make your brand stand out. Display your logo prominently and use colors, fonts, and other design elements that are consistent with your branding to create a recognizable identity.
Highlight the product name and key benefit. Make these two elements easy to read and emphasize what makes it unique, such as "Organic," "Sugar-Free," or "Long-Lasting."
Follow industry regulations. Shoppers should be educated about an item before deciding to make a purchase. This is why Product Labels must comply with the Fair Packaging and Labeling Act (FPLA) before being sold in the U.S. The FPLA requires labels on household consumer commodities to include information such as:
- Statement identifying the commodity
- Name and address of the manufacturer, packer, or distributor
- Net quantity of contents in terms of weight, measure, or numerical count
Prioritize readability. Use legible fonts, high-contrast colors, and a clear information hierarchy so customers can quickly find important details.
Select your label material. Consider your product, container surface, and design when choosing your label stock. If your product is only used indoors, white paper sticker or an uncoated label material works. For products that will be exposed to water or refrigeration, use vinyl sticker or biaxially-oriented polypropylene (BOPP). Different label materials and their finishes also offer various printing effects. Glossy finishes not only protect your prints but also boost saturation to your design. Matte coating, on the other hand, has a more subdued finish that diffuses light and shine. These small but significant details can make or break your design.
How to Print Product Labels With PrintRunner
Step 1: Use the product calculator to indicate your order’s specs. Choose your Product Label specifications such as size, material, quantity, and printing turnaround time.
Step 2: Upload your design. If you don’t have a ready-made artwork, you can create your layout using our design tool by clicking Design Online. It’s easy to use and it lets you upload your own images, add text and shapes, and change colors to suit your label preferences.
Step 3a: Get your design checked. If you upload your own design, select I Need a PDF Proof and we’ll create a PDF file for you to review. Once you approve the file, we can proceed to printing your labels.
Step 3b: Save your design. If you created your design on the website, choose Save Your Design so you can access your file another time by logging into your account. Otherwise Proceed to Checkout and follow the rest of the proofing and billing process.
Frequently Asked Questions
Use the order calculator to check your turnaround and shipping options. Indicate your preferred printing turnaround time and ZIP code; our order calculator will generate estimated arrival dates and costs based on your location.
Die-cut Product Labels are already pre-cut individually and delivered in stacks, while roll labels are printed and spun around a cardboard spool for easier machine application. If you are ordering fewer than 250 pieces, we recommend die-cut labels. If you need more than 250 pieces, roll labels are more suitable because they are easier to apply manually and with a dispenser.
Gloss White Outdoor Vinyl is our toughest label material we offer. It is ideal for outdoor use and products exposed to heat, refrigeration, or water. It is also dishwasher-safe.
Upload your design, then select the PDF Proof option and we’ll email a proof for your approval. Please allow up to 12 hours to receive this email.
You can request a free sample kit that includes our popular print product samples including stickers and labels. This helps you compare our variety of paper stocks, coatings, and features.