Designing a brochure that is worth keeping is a challenging feat. An effective brochure should not only convey information and be eye-catching but should also resonate and leave a lasting impression. So, how do you make…
A marketing strategy won’t come full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as a means to get in with your target audience. By…
Pop Quiz! Without much detail, you can probably guess the name of an iconic company from the brand colors alone. In fact, a study by the University of Loyola in Maryland shows that color increases…
Contests, raffle drawings, and sweepstakes are not a new thing when it comes to promoting your business. It has been a go-to strategy for traditional marketing, and it’s still the same for digital marketing, although…
In a previous post, we answered the question “Why is Printing Important?” and we briefly touched the topic of the printing press invented by Johannes Gutenberg. Truth is that there’s a lot more to the…
The labels on your packaging differentiate you from other competitors and could convince customers to purchase your product. According to the study “The Role of Food Product Packaging Labels on Product Purchas Interest,” “excellent labeling…
As something that’s been around for a two centuries, printing is quite susceptible to myths, rumors, and misconceptions. We all know how it goes. Someone says something. It spreads. After some time, these printing myths…
If you would like to know the answer to the question “Why is printing important?,” you only need to look around you. Our life has been linked to printing, so much so that we sometimes…
I’m sure you will agree with me when I say that a lot of first impressions for a business come from business cards. Socialization during business events involves giving out your business cards and receiving…
