Articles by Kevin

Corporate identity and branding inspiration examples

50 Inspiring Examples of Corporate Identity and Branding

A marketing strategy won’t come full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as a means to get in with your target audience. By…

A successful trade show is measured through business networking

7 Essential Tips for a Successful Trade Show

One of the best investments to get customers and build business connections is attending a trade show. With dozens of other business participants however, it is a very competitive place. But I have you covered….

Can you guess these brands from their brand colors?

Can You Guess These Brands From Their Colors?

Pop Quiz! Without much detail, you can probably guess the name of an iconic company from the brand colors alone. In fact, a study by the University of Loyola in Maryland shows that color increases…

Excellent Tips For Creating Effective Brochures

Excellent Tips for Creating Effective Brochures

With so much communication taking place on company websites and through social networking, you may not realize how effective brochures are for your marketing strategy. These promotional documents will pack a significant punch if used…