The summer vacation season is almost over. But, of course, that doesn’t mean an end to travel. Just as the heat begins to wind down, many people are already dreaming about trips centered around taking in the natural beauty of autumn, or looking forward to getting to any destination without breaking a sweat.
This year, make your print brochures more than a marketing piece. With the right content and design, they can function as both a selling tool and a useful branded guide that your customers will keep with them on their trip and beyond.
Fall Travel Brochure Ideas
- Include pull-out, full color maps of the travel destination and surrounding area branded with your company’s logo
- Offer a printed bookmark or fly-out that provides a list of the most popular restaurants, shopping locations, or other areas of interest near the destination
- Provide tear-out postcards with beautiful full color photography of the location for your customers to share with their family and friends
- Include coupons to local hotspots
When you update your brochure design and copy, keep these value-add ideas in mind. You’re sure to have a few of your own as well that will set your agency apart in the minds of your existing and prospective clientele.