It is that time of year again: The weather is starting to cool down, school is back in session and everyone is counting down the days to the holidays. For retail businesses, this can be one of the busiest times of the year. In fact, the last quarter of the year is when most businesses make the majority of their money. In order to capitalize on the money making opportunities that the holiday season is rife with, you need to market your goods aggressively and effectively. One of the most important tools you can have at your disposal is the full color catalog. Why are catalogs so important during the holiday season? Because you need to ensure that you stay on everyone’s radar during the gift buying frenzy! They are simply a must for the holiday season. Here are a few tips on how to make your full color catalog look the best so it can work the best.
- Pictures are vital when selling your products, so you want to make sure that you have the best representations for your catalog. Hiring a professional photographer that specializes in product photography can make or break your catalog campaign, so be sure to look at the photographer’s portfolio carefully in order to verify that you are on the same page aesthetically.
- If you have a limited budget, you may be considering making your catalog a limited number of pages. This can be a great way to save on costs, but you need to then consider what you plan to include on these pages. Too often the mistake is made of trying to cram too much into a catalog when the actual space just isn’t there. Instead of trying to include every product you offer in a limited catalog space, think of your catalog a preview. Include some of your best selling items or items that you want to feature because they are new or on sale. Then let readers know that more can be found in your store or online. The idea is to entice them with your best so that they’ll want to learn more about what you have to offer. Overcrowding each page leads to customers feeling overwhelmed, and if they feel that way, they’ll just stop looking at your catalog – which defeats the purpose of printing one to begin with.
- Clean lines and a well-organized display of products is what makes a full color catalog really work. If you don’t have a graphic designer already working on your catalog, then talk to your printing company to see if they have an in-house graphic design team to help you make your catalog appealing to the eye. If working with a designer is out of your budget, use a pre-made template and upload your own photos. These templates can help guide you to a better organized catalog.
- Offer a special or a deal through your catalog. Whether it is free shipping or ten percent off catalog orders, providing these type of offers to your current and potential customers is what will encourage them to use your catalog for their holiday gift buying needs.