How to Get the “Wow” Factor With Custom Printing Options

If you want your marketing materials to really pop and make an unforgettable impression, get creative with custom printing options. Consider press treatments like die cutting, embossing, or foil stamping—effects that will make potential customers take notice.

Uses for Die Cutting

• Instead of designing a standard business card, try rounding the corners for a unique look.

• To make a stronger impact, magnets can be custom printed and die-cut to illustrate your line of work (for example, a dentist might use the shape of a tooth)

• Die-cut door hangers can be easily transformed into fantastic tradeshow or event advertising when you hang them on the bottlenecks of water or soft drinks.


Custom printing with embossing gives your business cards, greeting cards, or invitations a 3-D effect. Embossed logos and text add sophistication for an upscale look and feel.

Foil Stamping—Foil stamping is a custom printing option that adds a touch of class to items like invitations and presentation folders. offers these custom printing options and more, all at discounted prices. The only limit is your imagination!

About the Author

PrintRunner offers online printing service based in Van Nuys, California. They specialize in supplying discerning clients with superior print stickers, business cards, posters, postcards, and other products at affordable rates. Get a FREE copy of their sample kit now and see for yourself.